2017 Sales & Marketing Review

2017 was an extremely busy and successful year for the sales and marketing team at University of Toronto Press. Collaboration was key as we celebrated these major achievements:

    •  Launched utorontopress.com
    •  Released the Canada 150 Collection
    •  Participated in a record number of conferences and events
    •  Expanded our sales reach globally
    •  Formed new digital partnerships with ebook and audiobook vendors

The work that we do is designed to disseminate your work to the widest possible audience and to advance knowledge for the betterment of society. Below you’ll find highlights of how we met these goals in 2017.

Our authors are at the heart of what we do. We hope you enjoy this update!

By the Numbers

0 books published
0 conferences attended
0 conferences attended in Toronto
0 awards recognizing UTP titles
0 awards won by UTP titles
0 emarketing campaigns sent
0 recipients of emarketing campaigns
0+ titles featured in print and digital advertising
0+ magazines, newspapers, journals, and conference programs ran ads featuring UTP titles
0 flyers inserted into conference packets
0 different seasonal and subject catalogues published
0 catalogues printed
0 online catalogue platforms
0 digital vendors and library partners
0 book reviews received
0 book reviews excerpted on the UTP website
0+ units of The Slow Professor sold to date, all formats
0 audio books published (Rockbound and The Slow Professor)

The Launch of utorontopress.com

In 2017 we launched a new fully-responsive website that can be browsed on a desktop or any mobile device. utorontopress.com integrates all of the books and journals published by University of Toronto Press and makes purchasing UTP content easier than ever before. With our everyday online discounts (you can save 15-35% off most books and ebooks on our website), we are making great scholarship affordable and readily available.

Setting up a new account at utorontopress.com means that you can do all of the following in one place:

  • Make online purchases and move through the checkout process easily
  • Register as an instructor to request exam and desk copies, and manage all digital exam and desk copies for your courses
  • View and track all orders and journal subscriptions
  • Manage all ebook purchases and digital downloads
  • Store multiple shipping addresses
  • Subscribe to email updates about new books and journals in your field
  • Maintain a wish list that you can share with friends and colleagues

Please support university press publishing today.

Visit our website, set up a new account, and enjoy!

Online Discounts for UTP Authors

As a UTP author, you are entitled to a 40% discount on all purchases. Visit utorontopress.com and select “Yes, I am a UTP author” when setting up your online account. If you have already set up an account on our new site, simply email us and we will adjust your account.

On the Blog

Some of Book Publishing’s 2017 blog highlights were:

A three-part series with tips on Staying Human During Residency Training

Our infographic, originally shared via the blog: How to Read and Take Notes from a Textbook

Author Jo-Anne Wemmers explains the emerging field of victimology and the importance of a victim-centred, holistic approach

Please be sure to visit our blog for book and journal excerpts, author posts and interviews, and our monthly round-up of sales and marketing activities (generally posted in the first week of every month).

Teaching Culture

In 2017, our Teaching Culture blog celebrated its fifth anniversary. The Teaching Culture blog was originally launched to help build a community of anthropologists interested in pedagogy, and as a way to share news on teaching anthropology, publishing in the field, new innovations, and new books. The founder of the blog, Executive Editor Anne Brackenbury, commemorated the five-year anniversary in December with a great summary of what we’ve accomplished thus far, and how we hope to continue to grow. You can keep up-to-date on what we’re doing on the blog and in the field of anthropology by following us on Twitter: @teachingculture.

Popular Tweets

Here are some of our most popular tweets from 2017:

GENTRIFIER by @JJSchlichtman, Jason Patch, and @marclamonthill is a "brutally honest reckoning." says @MichaelEDyson http://ow.ly/eIFi308pBF6 

Visiting Toronto for #congressh? @utpress has prepared a curated guide to the city's best eats and treats! http://ow.ly/FU6O30c2f5l #Toronto

We are thrilled to see 5 UTP titles on this 2017 Summer Reading Guide released by @CanadasHis- tory! http://ow.ly/9ke130dp8QB #CDNHistory

Medieval Medicine: A Reader by Faith Wallis. Only one copy left at #KZOO2017! #medieval #medicine #Kalamazoo #GetItWhileYouCan

Bestsellers in 2017

Bestsellers in Higher Education in 2017

Quotables

The co-authors of Gentrifier take a daring tack: Professors all, they break the third wall of social science to admit that their interest is not purely academic. Gentrifiers themselves, Schlichtman, Patch, and Hill believe that by sharing their experiences, they can help make sociological sense of this fraught topic.

Daniel Brook, The New York Times, July 9, 2017

If I were to recommend a set of readings that could serve to disabuse my fellow Canadians of their assumptions regarding Indigenous peoples and the history and structure of the Canadian state, I would begin with this book [Canada’s Odyssey]. It offers an open and accessible path through a history of which too few Canadians are aware.

Joshua Nichols, Literary Review of Canada, July 2017

Readers will enjoy the peek through a seventeenth-century kitchen window that Preserving on Paper offers, but they will also find the recipes and remedies delightful. Who could read Lettice Pudsey’s cure for deafness (‘Take 3 Drops of your owne watter and dropt into your eare’) without smiling? Pudsey also expressed disgust with one of the recipes, crossing it out in her book and noting: ‘This receipt is good for nothing.’

Liane Faulder, The Edmonton Journal, August 11, 2017

This highly accessible sociological study [Making a Global City] serves as a thoughtful meditation on the economic, social, political, and cultural changes experienced in Canada over the past century, as reflected in the fascinating history of a landmark downtown Toronto public school.

Publishers Weekly, August 2017

Whether you read Lissa to educate yourself about health issues or research methods, or you just want to find out what happens to Layla and Anna, this graphic novel shows the huge and still untapped potential of comics for use in medicine and global health.

The Lancet, December 2017

Slow and Steady Wins the Race…

In 2017, we released the paperback edition of The Slow Professor by Maggie Berg and Barbara K. Seeber (cloth and ebook formats were released in 2016). We are thrilled that this book continues to resonate with readers!

The Scholarly Kitchen used The Slow Professor as a springboard for a long-form editorial on whether academic publishing should embrace a slower pace of work.

Congress 2017: Academics Descend on Toronto

Ryerson University hosted the 2017 Congress of the Humanities and Social Sciences, and our jointly-planned and coordinated exhibit space (a collaboration between UTP Publishing and UTP Journals) was a great success. We pulled together a specially-curated Congress guide to Toronto, with recommendations from UTP staff members on the city's best eats, treats, drinks, cultural gems, and nature spots. Once again we used social media to highlight association panels and presentations featuring UTP authors, plus provided a few complimentary UTP books to the winners of the CPSA’s three-minute thesis competition. The booth itself showcased new books published over the past year, our Canada 150 Collection, a maple syrup give-away to academics taking exam copies of our new Canadian history survey texts, and a fun Toronto-inspired tote bag for all purchasers. Looking forward to seeing everyone in Regina in 2018!

Conference Goodies

Which one of the following was NOT a piece of UTP conference swag in 2017?

Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Incorrect! The one piece of swag we did NOT give out in 2017 was a book of medieval spells.
           Stay tuned for this one in 2018, perhaps…
Correct! We did not give out a book of medieval spells. Stay tuned for this one in 2018, perhaps…

Please select an answer above...

Please be in touch to let us know about your most favourite piece of conference swag — or your ideal UTP merchandise. We are always looking for inspiration!

We’ve Been Everywhere, Man…

UTP is one of the only university presses with an on-campus sales force, and in 2017 reps made over 4,500 personalized contacts with academics in person and over email, promoting UTP books and authors. Editors also made editorial calls to campuses across Canada and the United States, on top of all their conference travel.

In 2017, UTP reps, editors, and marketing staff travelled to:

  • Alma
  • Amherst
  • Ann Arbor
  • Antigonish
  • Atlanta
  • Austin
  • Baltimore
  • Beijing
  • Bellingham
  • Boston
  • Calgary
  • Cape Breton
  • Chicago
  • Davis
  • Dearborn
  • Denver
  • Easton
  • Edmonton
  • Frankfurt
  • Fredericton
  • Fullerton
  • Grand Rapids
  • Guadalajara
  • Guelph
  • Halifax
  • Hamilton
  • Hayward
  • Irvine
  • Kalamazoo
  • Kingston
  • Kitchener
  • Lansing
  • Las Vegas
  • Leeds
  • Lethbridge
  • London
  • Long Beach
  • Milwaukee
  • Minneapolis
  • Moncton
  • Montreal
  • Moraga
  • Morgantown
  • Mt. Pleasant
  • Nanaimo
  • New York
  • Northampton
  • Ottawa
  • Peterborough
  • Philadelphia
  • Pittsburgh
  • Providence
  • Reading
  • Regina
  • Sackville
  • Sacramento
  • Saginaw
  • San Antonio
  • San Diego
  • San Francisco
  • San Jose
  • Santa Fe
  • Saskatoon
  • Seattle
  • St. Catharines
  • St. John
  • State College
  • Tacoma
  • Toronto
  • Vancouver
  • Victoria
  • Washington
  • Waterloo
  • Windsor
  • Winnipeg
  • Wolfville

Follow our higher education sales team on Instagram to learn more about their travels and the books they’re actively promoting on campuses across North America.

UTP and the World

In addition to a fantastic in-house sales team, UTP works with a number of external sales reps to make sure that our books are available in almost every part of the world.

Rights Update

In 2017, we signed 17 translation rights licenses for UTP titles for nine different languages: Chinese (simplified characters), Estonian, German, Italian, Indonesian, Polish, Slovenian, Spanish, and Turkish. Rights manager Lisa Jemison promoted UTP books at two international book fairs in London and Frankfurt, where she met with more than 30 publishers and agents from more than 17 countries. She also participated in a Canadian trade scouting mission to Colombia.

A few highlights:

Chinese rights for The Letter and the Cosmos: How the Alphabet Has Shaped the Western View of the World by Laurence de Looze licensed to Chongqing Daily News Group Book Publishing.

Two UTP classics to appear in new languages: Estonian rights for The Gutenberg Galaxy by Marshall McLuhan were licensed to Kirjastus Ilmamaa and Slovenian rights for The Bias of Communication by Harold A. Innis were licensed to University of Ljublana Press.

Audiobook editions of The Slow Professor: Challenging the Culture of Speed in the Academy by Maggie Berg and Barbara K. Seeber and Rockbound by Frank Parker Day were released by Audible.

Knowledge Unlatched

UTP is happy to report our ongoing participation in open access through our partnership with Knowledge Unlatched. There are currently eleven UTP books openly available, with two more being unlatched in 2018.

Check out which books have gone open access.

And the Award Goes to…

2017 Advertisements

In the past year, UTP has promoted its authors and their books with large-scale advertising programs in the following places:

The Canada 150 Collection

In honour of Canada's sesquicentennial, we proudly released the Canada 150 Collection, a special selection of outstanding books published over the years that bear witness to the depth and breadth of the nation's history and the diversity of its peoples. These books showcase remarkable achievements as well as uncomfortable truths in Canada's history, from pre-Confederation to the present.

This carefully curated collection includes classic works of cultural, historical, legal, and literary scholarship that have informed and shaped Canada as a nation. A testament to our longstanding commitment to authoritative and boundary-pushing scholarship, the Canada 150 Collection presents works that are essential reading for students, scholars, and anyone with an interest in Canada's past and future.

Fill your bookshelf with books from this beautiful new collection. Visit our website to browse the entire series.

ethnoGRAPHIC

After years of collaboration and preparatory work spearheaded by Executive Editor Anne Brackenbury, we launched the ethnoGRAPHIC series (ethnography in graphic form) this fall with the publication of Lissa: A Story about Medical Promise, Friendship, and Revolution, written by Sherine Hamdy and Coleman Nye, with art by Sarula Bao and Caroline Brewer and lettering by Marc Parenteau.

The goal of the series is to create scholarly-informed narratives that are accessible, open-ended, aesthetically rich, and that foster greater cross-cultural understanding. Designed as both pedagogical tools and innovative modes of scholarly communication, books in the series will embrace the unique combination of image and text as a way to translate ethnography for a broader audience.

Notable Covers

Some of our in-house favourites for cover design in 2017:

UTP and the AAUP

UTP was well represented at the American Association of University Presses (AAUP) annual meeting, which took place in Austin, Texas from June 11-13, 2017. As always, we found it energizing to network with colleagues and counterparts from across North America and to see what other presses are doing in terms of their trade lists, their regional presence, and their relationships with their home institutions. Two members of our higher education team, Anne Brackenbury and Anna Maria Del Col, organized and hosted a well-attended session on Textbook Publishing in the University Press Environment, highlighting the role that a university press can play in higher education publishing.

UTP also participated in the AAUP’s University Press Week Blog Tour, which took place November 6-11, 2017. Three blog posts were written addressing this year’s theme: #LookItUP: Knowledge Matters:

It should be noted that at the end of 2017, the AAUP announced a name change, dropping “American” from its name to become the Association of University Presses (AUPresses). This “new” name hearkens back to the original 1921 proposal to establish the organization as the “Association of University Presses.” Toronto was a proud founding member and continues to be a proud member of this industry group!