2018 Sales & Marketing Review

2018 was a year of great change and growth at University of Toronto Press. Our sales and marketing team accomplished tremendous things while adapting to the following major milestones for the press:

  • The move to a brand new state-of-the-art office space at 800 Bay Street
  • A complete restructuring of the sales and marketing department, with the addition of several new team members and the integration of former Higher Education and Scholarly Publishing divisions
  • The acquisition of New Jewish Press from the Anne Tanenbaum Centre for Jewish Studies at University of Toronto

The work that we do is designed to disseminate your work to the widest possible audience and to advance knowledge for the betterment of society. Below you’ll find highlights of how we grew to meet these goals in 2018.

Our authors are at the heart of what we do. We hope you enjoy this update!

By the Numbers

0 books published
0 awards recognizing UTP titles
0 awards won by UTP titles
0 magazines, newspapers, journals, and conference programs ran ads featuring UTP titles
0 titles featured in print and digital advertising
0 book reviews received
0 emarketing campaigns sent
0 recipients of emarketing campaigns
0+ conferences attended globally
0 flyers inserted into conference packets
0+ ebooks available
0 ebook partners
0 different seasonal and subject catalogues and brochures published
0+ units of The Slow Professor sold to date, all formats
0 audio books now available (Rockbound, The Slow Professor, and The Craft of University Teaching)

Award Winners

Praise for UTP Books

As colonial nations around the world seek pathways to post-conflict reconciliation, J.R. Miller’s timely work [Residential Schools and Reconciliation] is an important reminder of both the potential obstacles and the healing possibilities of such initiatives.

Publishers Weekly

The authors offer a cohesive set of recommendations to put Canadian banks on track to deal with the challenges and opportunities offered by the tech age. [Stumbling Giants] will be of interest to the general reader given this sector’s significance, but it is essential reading for every financial sector manager, board member, and policy maker in Canada.

Donner Prize Jury

Assisted Reproduction Policy in Canada is meticulously researched. Professor Snow is a punchy writer. More importantly, Snow’s book is a handy guide that explains why longtime politicians glance at the ceiling and breathe a heavy sigh whenever someone says, 'There ought to be a law!'

Holly Doan, Blacklock's Reporter

Through its story of intercultural friendship and its backstory of international and interdisciplinary collaboration, Lissa invites us to take an unusual—fictional, graphic—and highly original path to the heart of the ethnographic encounter. It is a journey I am excited to take with my students, and I look forward to seeing the next titles in the ethnographic series.

Martha Radice, Anthropologica

[This Happened in My Presence] makes a fascinating collection of records accessible to a wide audience. It also succeeds as a device for reflecting upon and learning about the work done by historians—collecting, transcribing, translating, organizing, questioning, representing, curating—and invites readers to participate in the analysis of those historical records.

Renaissance Quarterly

2018 Advertisements

In the past year, UTP has promoted its authors and their books with large-scale advertising programs in the following places:

2018 Advertisement Locations

Popular Tweets

Here are some of our most popular tweets from 2018:

In just a few days we publish Work Your Career: Get What You Want from Your Social Sciences or Humanities PhD by @loleen_berdahl and @JonathanMalloy. Read an advance excerpt here: https://www.book2look.com/bo.... Buy your copy here: https://utorontopress.com/ca/w... #careers #jobs #PhDchat #Canada

Congrats to Valerie J. Korinek on the publication of Prairie Fairies: A History of Queer Communities and People in Western Canada, 1930-1985. Available for the first time at #Congress2018! #cdnhist #Congressh #chashc2018 #prairiefairies

Whether the rapt trances of #Romanticism or the corpse-like figures that confounded #Victorian science and religion, @annecmccarthy reveals #19thC depictions of bodies in suspended animation are a response to an incoherent world in crisis http://bit.ly/2NXFey5. #HappyHalloween

Have you started your holiday shopping yet? Treat yourself while you’re at it, and browse the shelves of #Toronto’s #indiebookstores. Character, community, and some fabulous finds – books always make the best gifts! @typebooks @QueenBooksTO @AnotherStoryTO @GDBooks

Drawing as Possibility: A Review of Andrew Causey’s Drawn to See: Drawing as an Ethnographic Method | Teaching Culture http://ow.ly/dTwf30lHnfD @CAndrewCausey #anthropology #drawing #graphic #ethnography

They say you can’t judge a book by its cover... this is the exception. Check it out at #aha18 at the UTP booth.

What is the role of the courts in policy change? Bringing together a group of political scientists and legal scholars, @EmmMacfarlane's rare analysis aims to further our understanding of judicial policy impact: http://bit.ly/2OaGq10 #CDNPoli @mindingottawa @PSCIuWaterloo

Bestsellers in 2018

Bestsellers in Higher Education in 2018

UTP Moves to 800 Bay Street

In 2018, UTP packed up its former offices at 10 St. Mary Street in Toronto and moved down the block to 800 Bay Street, at the corner of Bay and College. The new 9,200-square-foot office boasts an open-concept design, floor-to-ceiling windows, and cutting-edge technologies. As an added bonus, all of the workstations are constructed from recycled materials.

The move was part of a significant restructuring for UTP. After a decade of operating on parallel paths, and in separate cities, our Scholarly Publishing and Higher Education divisions joined forces and resources in 2018 to form the Book Publishing Division. In particular, our Sales and Marketing team, newly restructured and streamlined, will all work together out of the new office under the guidance of Jane Kelly, Director of Sales and Marketing. With the creation of new positions and the implementation of a modern and consistent sales, marketing, and digital strategy, our team is now working together to promote UTP books into a wide range of markets.

You can read more about the move, our restructuring, and our ongoing expansion in a feature Quill & Quire article (paywall) as well as in Publishers Weekly.

Congress 2018

In 2018 we attended the Congress of the Humanities and Social Sciences in Regina, SK with our largest-ever book and journal display. A few highlights:

  • The launch of Work Your Career: Get What You Want from Your Social Sciences or Humanities PhD by Loleen Berdahl and Jonathan Malloy and the tie-in Career Corner session on how graduate students can strategically position themselves for career success
  • The release of our new line of Slow Professor merchandise, including t-shirts and hoodies – perfect gifts for the professor in your life who likes to defy the culture of speed
  • Once again we used social media to highlight association panels and presentations featuring UTP authors, plus provided a few complimentary UTP books to the winners of the CPSA’s three-minute thesis competition
  • Our book and journal display area was replete with gifts for authors and other press supporters, including pennants for our fans, new UTP tote bags, and UTP M&Ms for those who needed a Congress sugar boost

Looking forward to seeing everyone on the west coast for the 2019 Congress at UBC!

A Focus on University Teaching

What does university teaching – as a craft – look like?

In 2018, we published The Craft of University Teaching by Peter Lindsay. Intended for professors of all academic disciplines who either enjoy teaching or wish to enjoy it more, The Craft of University Teaching is a provocative and accessible book full of practical advice and personal stories.

Click here to read an excerpt. We also highly recommend that you view the book trailer – don't be surprised to see Kenny Rogers appear in a story about one of the author's student assignments on Plato and Aristotle!

Global Sales Coverage

In addition to a fantastic in-house sales team, UTP works with a number of external sales reps to make sure that our books are available in almost every part of the world.

Rights Update

In 2018, we signed 15 translation rights licenses for UTP titles for nine different languages: Chinese (simplified characters), Greek, Japanese, Korean, French, Portuguese, Serbian, Spanish, and Turkish – as well as one English territorial rights license for the Indian subcontinent.

UTP was well represented at a number of events both international and closer to home: Lisa Jemison met with publishers and agents at the London Book Fair; Suzanne Rancourt participated in the Livres Canada Books Trade Mission to Germany; Lynn Fisher took meetings at the Frankfurt Book Fair; Marilyn McCormack met with Quebec publishers at the Translation Rights Fair at Salon du livre de Montréal; and Jane Kelly attended the Guadalajara International Book Fair. In total, UTP representatives took over 60 rights-related meetings during these five events.

A few highlights:

Knowledge Unlatched

UTP is happy to report our ongoing participation in open access through our partnership with Knowledge Unlatched. There are currently fifteen UTP books openly available, with two more being unlatched in 2019.

Check out which books have gone open access.

UTP on the Road

UTP is one of the only university presses with an on-campus sales force, and in 2018 reps made over 4,700 personalized contacts with academics in person and over email, promoting UTP books and authors. Editors also make editorial calls to campuses across Canada and the United States, on top of all their conference travel.

In 2018, UTP reps, editors, and marketing staff travelled to:

  • Albuquerque
  • Ann Arbor
  • Antigonish
  • Baltimore
  • Beijing
  • Bellingham
  • Binghamton
  • Bloomsburg
  • Boston
  • Brantford
  • Bridgewater
  • Burnaby
  • Calgary
  • Charlottesville
  • Chicago
  • College Park
  • College Station
  • Columbus
  • Corning
  • Delaware
  • Denver
  • East Lansing
  • Edmonton
  • Eugene
  • Fairfax
  • Frankfurt
  • Fredericton
  • Gambier
  • Geneva
  • Granville
  • Guadalajara
  • Guelph
  • Halifax
  • Hamilton
  • Hayward
  • Houston
  • Ithaca
  • Kalamazoo
  • Kingston
  • Knoxville
  • Lethbridge
  • London
  • Los Angeles
  • Millersville
  • Mississauga
  • Montreal
  • Nanaimo
  • Nashville
  • New Orleans
  • New Westminster
  • New York
  • Ottawa
  • Peterborough
  • Philadelphia
  • Pittsburgh
  • Portland
  • Regina
  • Richmond
  • Sackville
  • Sacramento
  • Salem
  • San Antonio
  • San Francisco
  • San Jose
  • Santa Cruz
  • Saskatoon
  • Scarborough
  • Seattle
  • St. Catharines
  • St. John's
  • Surrey
  • Syracuse
  • Tacoma
  • Toronto
  • Vancouver
  • Victoria
  • Villanova
  • Washington
  • Waterloo
  • Windsor
  • Winnipeg

Follow our sales team and editors on Instagram to learn more about their travels and the books they’re actively promoting on campuses across North America.

Notable Covers

Some of our in-house favourites for cover design:

New Jewish Press

In November 2018, UTP proudly announced the acquisition of the New Jewish Press from the Anne Tanenbaum Centre for Jewish Studies at University of Toronto. The New Jewish Press imprint will include outstanding books on Jewish culture, history, philosophy, literature, and religion. Books published under this imprint will contribute to the Canadian and international Jewish cultural landscape by connecting with a broad and intellectually engaged readership.

Visit our website to learn about the books already available in the New Jewish Press imprint.

UTP and AUPresses

UTP was well represented at the Association of University Presses (AUPresses) annual meeting, which took place in San Francisco from June 17-19, 2018. As always, we found it energizing to network with colleagues and counterparts from across North America and to play an active role in this community. Our Vice President, Lynn Fisher, currently serves as Chair of the AUP Digital Publishing Committee, and at this year’s meeting she organized and chaired a session on “Managing Technology Transition” and participated in a panel on “Shared Infrastructure.”

UTP also participated in the AUP’s University Press Week Blog Tour, which took place November 12-17, 2018. Five blog posts were written addressing this year’s theme: #TurnItUP:

On the Blog

Some 2018 blog highlights:

Please be sure to visit our blog for author posts and interviews, book and journal excerpts, and other exclusive content.

Online Discounts for UTP Authors

As a UTP author, you are entitled to a 40% discount on all purchases. Visit utorontopress.com and select “Yes, I am a UTP author” when setting up your online account. If you have already set up an account on our new site, simply email us and we will adjust your account.