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The Brand-Driven CEO

The Brand-Driven CEO: Embedding Brand into Business Strategy

by David Kincaid

Published: November 2020

© 2020

Product Details

Imprint: Rotman-UTP Publishing

Page Count: 208 Pages

Illustrations: 10 figures

Dimensions: 6.00 x 9.00

World Rights

208 Pages, 6.00 x 9.00 in, 10 figures

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Ebook - ePub

$21.42 $32.95

ISBN: 9781442621657

In Stock

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