The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices

"Kyle B. Murray’s latest work is fabulous and beautifully written. This is an excellent book for students and professionals alike."

Marianne Bickle, Department of Retailing, University of South Carolina

"The American Retail Value Proposition is filled with practical applications of a theoretical framework that appear well-based in consumer, marketing, and retail research."

Linda M. Cushman, Whitman School of Management, Syracuse University

"The American Retail Value Proposition offers a dependable roadmap across an ever-shifting landscape–a must-read for thoughtful retail executives."

J. Jeffrey Inman, Joseph M. Katz Graduate School of Business, University of Pittsburgh

"Scientific yet practical, descriptive yet prescriptive – Murray’s treatise on retailing presents a comprehensive analysis of one of the most dynamic and high-pressure industries. Written to appeal to managers and students alike, this volume is a must-have for anyone whose work and passion touches the world of retailing."

Dilip Soman, Corus Chair in Communications Strategy and Professor, Rotman School of Management, University of Toronto

"A thoughtful and complete look at retail management, this book provides an accessible set of guidelines and principles that retailers need 　to be successful."

Remi Trudel, Questrom School of Business, Boston University