Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies
Ebook - ePub
Ebook - PDF
Published: March 2012© 2012
Imprint: University of Toronto Press
Page Count: 320 Pages
Dimensions: 6.38 x 9.28
320 Pages, 6.38 x 9.28 x 1.15 in
One hundred years after Marshall McLuhan’s birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original ‘mosaic’ form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan’s thought.
Lamberti delves into McLuhan’s humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a ‘function inseparable from communal existence.’ Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan’s Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.
'April is the cruellest month …'
Look Backward, Enquire Farther
1. A Renewed Approach to Marshall McLuhan's Poetics
From Figure to Ground
What Was THAT? McLuhan's 'Little Point'
Pointing to Action: This Book
Digging the Ground
Hey, Marshall McLuhan, What Were You Doin'?
Oh, What a Seer He Was!
The Electric/Eclectic Humanist
Learning the Grammar
From Integral Awareness to Storytelling
PART ONE: THE MOSAIC
2. Towards Post-Secondary Orality: The Mosaic
Casting the Hybrid
What's in a Probe?
Playing with Form
Render Not Narrate
McLuhan's Interactive Mosaic or Post-Secondary Orality
3. Thus Spoke the Oracle
Interfacing Orality and Literacy
4. Let the Guru Resound
The Gurus' Guru
Holistic Mosaic: Western Science, Eastern Philosophies
Touch-A Touch-A Touch the Guru
5. A Conscious Modernist Craftsman
A Pioneer of (New) Modernist Studies
Universal Quest, Fragmented Rendering
To Make You Feel: Probing through Language
6. The Hyper-Language of the Media 'Fan'
Media Fan or Grammarian of Media?
Hypertexting the Mosaic
De-hypertexting the Mosaic
PART TWO: MODERNIST ASCENDANCIES
7. McLuhan and Media Studies
Labelling the Media Theorist
A Political Thomist
A Classic Modernist
8. From Literature to Media Studies
From Renaissance to Modernism
On a Mission
9. Ford Madox Ford: 'Not Mere Chat'
An Imaginative Writer
Things, Not Words
Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy
10. James Joyce: Vivisecting Society
11. Ezra Pound: Pursuing Persuasion, Translating Cultures
From Old to New Learning 196 (Ideo)Grammatic Baedeker
12. Wyndham Lewis: Blasting Time, Blessing Space
From Time to Space
PART THREE: APPLIED McLUHAN
13. Literature and Media: A Round Trip
Engaging with or Applying McLuhan?
'Visual Literate' Forms
Masking the Guru
Epilogue: Witty Fool or Foolish Wit?
Merging Right and Left
Coda: Enters the Fool, Exit All Others
- Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology