The Internet Trap: Five Costs of Living Online

"Five traps to watch out for relate to temptation, information, customization, comparison, and privacy … How can traps be avoided? Mukherjee says an occasional "internet detox" may be in order … Recommended for upper-division undergraduates, graduate students, researchers/faculty, and practitioners."

P. G. Kishel, Choice Vol 55:12: August 2018

"Practitioners and students alike will love The Internet Trap. It offers a fresh and novel take, informed by consumer psychology research, on the pitfalls of Internet-based communication. It is sexy and smart."

Angeline Close Scheinbaum, Stan Richards School of Advertising & Public Relations, The University of Texas at Austin

"At a time when everyone is discussing the digital revolution, The Internet Trap runs contrary to popular form and offers a fresh perspective on the Internet."

Suresh Ramanathan, David R. Norcom ’73 Professor of Marketing, Mays Business School, Texas A&M University

"If you ever wondered whether the Internet has made your life better or worse, this provocative and compelling book is for you. The Internet Trap uses the latest research in consumer psychology to describe the pitfalls of the Internet and what you can do to avoid them."

Bernd Schmitt, Robert D. Calkins Professor of International Business, Columbia University

"The Internet has fundamentally changed how we work, live, and play. Ash’s book provides a thought-provoking analysis of these changes based on research in marketing and consumer psychology. As people, employees, employers, or parents, we can all use The Internet Trap as a guidebook for finding a better balance in our lives."

Vito Piazza, Group President, Sid Lee