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The Brand-Driven CEO: Embedding Brand into Business Strategy

by David Kincaid

Published: October 2020

© 2020

Product Details

Imprint: Rotman-UTP Publishing

Page Count: 208 Pages

Illustrations: 10 figures

Dimensions: 6.00 x 9.10

World Rights

208 Pages, 6.00 x 9.10 x 1.10 in, 10 figures



ISBN: 9781442649859

In Stock

There are no exam or desk copies available for this title. If you have any questions, please email us at requests@utorontopress.com.

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