Innovation Reinvented: Six Games that Drive Growth

‘Innovation Reinvented is well positioned to become a classic 'must read' in the field. This wonderfully insightful book strikes an immediate chord with the most pressing challenges of our time - creating employment, stimulating economic growth, and preparing new opportunities for future generations - and illustrates how such macro-level results can be achieved through micro-level business innovation. Unlike other books, Innovation Reinvented offers both rich empirical evidence gleaned from a wide variety of sources and practical guidance on how these findings will affect business and policy. Engagingly describing the actual processes of innovation that drive growth in a manner that can be grasped immediately by any reader, this book will benefit business leaders, academics, policymakers, students, researchers, and consultants.’ Mike Hobday, Head of Research and Knowledge Transfer, Brighton Business School and Head of the Centre for Research in Innovation Management, University of Brighton