Published: September 2021© 2021
Imprint: Rotman-UTP Publishing
Page Count: 264 Pages
Illustrations: 1 figure
Dimensions: 6.25 x 9.25
264 Pages, 6.25 x 9.25 x 0.90 in, 1 figure
The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.
Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate.
Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies.
Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.
2. Tone at the Top
6. Safety Culture
8. Tweets as Propaganda
10. Autobiographical Vignettes
11. Narcissism and Hubris
12. Monitoring CEO-speak
"The language used by corporate bosses is a rich genre that informs – or misleads – entire societies. In their book, Decoding CEO-Speak, accounting professors Russell Craig and Joel Amernic have dived deep into the hyperbole and distortions routinely uttered by chief executive officers."Jane Gadd, Director Journal
"This innovative book is essential reading for anyone interested in making sense of the language games played by CEOs. Decoding CEO-Speak is especially useful for policymakers, employees, investors, trade unions, scholars, students, journalists, and others trying to decode what the masters of the contemporary world are saying, and also what they would rather not say."Prem Sikka, Member of UK House of Lords and Emeritus Professor of Accounting, University of Essex and University of Sheffield
"A lucid, compelling, and entertaining exposition by two world-class authorities on the subject. Russell Craig and Joel Amernic ensure a contemporary flavor with an epilogue on pandemic-speak. This scholarly work assembles a wide literature, advice on method, and illustrative exemplars of CEO-speak. It is set to become the benchmark for texts on the subject."Niamh Brennan, Michael MacCormac Professor of Management, University College Dublin and Founder/Academic Director, UCD Centre for Corporate Governance
"Russell Craig and Joel Amernic have written a leadership book for our times. They help readers understand society’s fascination with top leaders through the power of words with an eye toward accountability. The message of Decoding CEO-Speak is that communication matters. Language matters. Tone matters. What a refreshing and provocative message to counter today’s post-truth leadership where words seem to lose their currency. This book is a must-read for all students of leadership and communication, practitioners, and academics alike."Gail T. Fairhurst, Distinguished University Research Professor, University of Cincinnati
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Russell Craig and Joel Amernic, authors of Decoding CEO-Speak, examine the words of CEOs and world leaders during COVID-19, which were often misleading and dangerous.