Design Thinking at Work: How Innovative Organizations are Embracing Design

"David Dunne…draws on years of research into how the theory [of design thinking] has been applied in organizations to explain the challenges, barriers, and potential pitfalls of design thinking, and to offer lessons for achieving success."

Peter Chadwick, IEDP

"David Dunne tells remarkable stories of how leaders of innovation use design to plan their products, services, and even their organizations. Furthermore, he explains the principles that others can use to surprise and delight users, and simply surprise their competitors."

Patrick Whitney, Robert C. Pew Professor of Design, Institute of Design, Illinois Institute of Technology

"In Design Thinking at Work, David Dunne makes a notable contribution to the theory and practice of design thinking by identifying the three fundamental tensions – inclusion, disruption, and perspective – that every design thinker must constructively negotiate in order to produce great outcomes."

Roger Martin, Institute Director of the Martin Prosperity Institute and the Michael Lee-Chin Family Institute for Corporate Citizenship, Rotman School of Management

"Design Thinking at Work is a welcome contribution to our knowledge about how to actually make design thinking work and very valuable for those leading the way in organizations!"

Jeanne Liedtka, Professor of Business Administration, Darden School of Business, University of Virginia

"Drawing on a wealth of research and real-world examples, David Dunne lays bare the tensions that face organizations when they try to shift to a more human-centric, design-driven way of working – and he provides insight into how to navigate those tensions to get results. A must-read for any leader determined to challenge the status quo within their organization. "

Chris Ferguson, CEO, Bridgeable, Adjunct Professor, Faculty of Law, University of Toronto