Transform with Design: Creating New Innovation Capabilities with Design Thinking

Edited by Jochen Schweitzer, Sihem BenMahmoud-Jouini and Sebastian Fixson

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Published: August 2023

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Imprint: Rotman-UTP Publishing

Page Count: 304 Pages

Illustrations: 7 b&w illustrations, 16 b&w figures, 4 b&w tables

Dimensions: 6.00 x 9.00

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304 Pages, 6.00 x 9.00 in, 7 b&w illustrations, 16 b&w figures, 4 b&w tables

Ebook - ePub

$35.95

ISBN: 9781487533298

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Design thinking is widely recognized as an alternative approach to innovation, but it can be challenging to implement, often conflicting with organizational structures, cultures, and processes. The practice of design thinking calls for a new mindset that moves past conventional approaches to innovation, and embraces ambiguity, risk-taking, and collaboration.

Transform with Design presents examples of creative organizations across industries and geographies, and recounts the stories of how they adapted design thinking to build their innovation capabilities. Written by leading industry experts and design-thinking scholars, the book features ten anecdotal experiences by professionals who detail the implementation of design thinking as it unfolded for them. Contributors share how they navigated the many barriers and obstacles they encountered along the way and describe their experience from early beginnings to the present, revealing valuable lessons for anyone who finds themselves in a similar situation.

Providing a rich tapestry of examples, anecdotes, and lessons that place design thinking in perspective, Transform with Design is for innovators interested in learning how design has transformed organizations while also gaining a current perspective on what others are doing in their field.

Jochen Schweitzer is an associate professor of Strategy and Innovation and Director of Entrepreneurship at the University of Technology Sydney Business School.

Sihem BenMahmoud-Jouini is an associate professor of Innovation at HEC (Paris) and Director of Masters in Innovation, Entrepreneurship & Design and Executive MBA specialization.

Sebastian Fixson is the associate dean of Academic Programs and Innovation at the F.W. Olin Graduate School of Business and a professor of Innovation and Design at Babson College.

1. Introduction: Why Implementing Design Thinking Remains a Challenge
Jochen Schweitzer, Sihem BenMahmoud-Jouini, and Sebastian Fixson

2. Reimagining Healthcare: Implementing Design Thinking in a Health Insurance Company
Matt Templeton, Sebastian Fixson, and Molly Mazzaferro

3. Design Thinking Recipe in a Food Company: The Case of Danone
Sabine Gourmain, Julie Deschamps, and Sihem BenMahmoud-Jouini

4. Keeping the Momentum: The First Decade of Design Thinking at Intuit
Wendy Castleman

5. Design for Joy: How Kaiser Permanente Created a Human-Centered Design Movement
Christi Zuber and Lisa Carlgren

6. Throwing a Hand Grenade at the Bureaucracy: MindLab and Wicked Problems in Government
David Dunne

7. The Making of a Design-Led Innovation Strategy: How Mirvac Launched the Hatch Program
Natalia Nikolova, Jochen Schweitzer, and Christine Gilroy

8. From Department to Consultancy: Building Human-Centered Design Capabilities at Swisscom
Katja Bürki

9. From Underdog to Design-Led Innovation: Scaling Design Thinking at Thales
Sihem BenMahmoud-Jouini and Didier Boulet

10. An Army of One: How One Person Set Off a Grassroots Movement at the U.S. Department of Labor
Virginia Hamilton and Lisa Carlgren

11. Veteran-Centered Healthcare: Navigating Change at the U.S. Department of Veterans Affairs
Aaron Strienstra, Amber Schleuning, Veronica X. Vela, and Jaryn Miller

12. Transform with Design in Seven Lessons
Jochen Schweitzer, Sihem BenMahmoud-Jouini, and Sebastian Fixson

"Design is becoming a way not only to create products and services, but to elevate leadership and change culture. Transform with Design offers us the rare and precious opportunity to learn from those who have pioneered design as a strategic driver of change".
Roberto Verganti, Professor of Leadership and Innovation, Stockholm School of Economics and Visiting Lecturer, Harvard Business School and author of Design Driven Innovation and Overcrowded

"This book of thought-leading contributions tackles one of the most vexing challenges in innovation management today – how to implement and capture the tantalizing benefits of design thinking, an achievement that has been difficult to attain for many organizations. The excellent collection of case stories is both approachable and applicable. Beyond the clear value for design thinking and innovation practice, this work should also stimulate scholarship and the development of next-generation thinking on the application of design principles to innovation."
Charles Noble, Henry Distinguished Professor of Business, The University of Tennessee, and Editor-in-Chief, Journal of Product Innovation Management

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Business / Organizations

Business / Management & Leadership

Business / Strategy & Innovation