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Precision Retailing: Driving Results with Behavioral Insights and Data Analytics

Edited by Laurette Dubé, Maxime C. Cohen, Nathan Yang and Bassem Monla

Available: February 2024

© 2024

Product Details

Imprint: Rotman-UTP Publishing

Series: Behaviorally Informed Organizations

Page Count: 320 Pages

Illustrations: 20 b&w figures, 10 b&w tables

Dimensions: 6.00 x 9.00

World Rights

320 Pages, 6.00 x 9.00 x 1.00 in, 20 b&w figures, 10 b&w tables



ISBN: 9781487542719

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