Precision Retailing: Driving Results with Behavioral Insights and Data Analytics

Acknowledgements
Preface

Part 1: From Behavioral Insights to Precision Consumer Research

1. Evolving Traditional Journey Maps
Managerial Brief
Kelly Peters

2. Genetic Data for Precision Retail: Applications and Challenges
Managerial Brief
Remi Daviet and Gideon Nave

3. Neuroscience Methods, Neuroforecasting, and Digital Media Impact
Managerial Brief
Bruce Dore and Gina Kemp

4. Unlocking unconscious truths: Adapting linguistics, semiotics, and evidence-based behavioural modeling to inform corporate strategy and brand
Managerial Brief
Joanna Castellano, Matthew E.C. Bourkas, and Chris McCarthy

5. Rethinking Human Centric Design in the Age of AI and Humans as Data
Managerial Brief
Felipe Almeida and Chloe Benaroya

Part 2: Weaving Behavioral and Precision Consumer Research into Marketing and Retail Strategy

6. Personalized Retailing: A State-of-Theory & State-of-Practice-Review
Managerial Brief
Murali Mantrala and Arun Shastri

7. How Resource Scarcity Shapes Consumer Behaviour: Implications from the COVID-19 Pandemic
Managerial Brief
Christopher Cannon, Kelly Goldsmith, and Caroline Roux

8. Interface Designs for Evolving Consumers and Retail Contexts
Managerial Brief
Kyle Murray and Tim Derksen

9. Real Time Analytics
Managerial Brief
Prasad Naik, Oliver Rubel, Harpreet Singh

Part 3: Data Analytics and Machine Learning for Retail Strategy Decision Making

10. The Promotion Planning Optimization Problem with Bounded Memory Demand Models
Managerial Brief
Tamar Cohen-Hillel and Georgia Perakis

11. Retail markdown optimization under demand parameter uncertainty
Managerial Brief
Andrew Vakhutinsky

12. Censored demand estimation of choice models for omnichannel pricing
Managerial Brief
Pavithra Harsha and Shivaram Subramanian

13. Consumer Lifetime Value and Fund Transfer Pricing (FTP)
Managerial Brief
Meisam Soltani-koopa, Hootan Kamran Habibkhani, Mikhail Nediak, Anton Ovchinnikov, Moiz Ali, Henry Martinez

Part 4: Retail Channels as part of Business and Society Ecosystem in Moving Toward Adaptive Behavior and Context

14. Risk, Reward and Uncertainty in Buyer-Seller Transaction: Combining the Seller’s View Posted Prices and Auctions
Managerial Brief
Radosveta Ivanova-Stenzel and Sabine Kröger

15. Participative pricing in B2B markets
Managerial Brief
Ernan Haruvy and John J. Han

16. Retail Supply Chains: The growing importance of technology and supply chain standards for enhancing efficiency, visibility, transparency, and trust at the Digital-Physical B2B system interface
Managerial Brief
John Keogh, Ricardo Filipe Ramos, Juan Marcelo Gómez and Abderahman Rejeb

17. New models in digital-physical retail processes and systems to create and capture business and stakeholder value
Managerial Brief
Carl Boutet

18. The ‘Giant Leap Methodology’: How to chart a course to the moon without being pulled down by the operational, financial, and reputational risks of rapid innovation
Managerial Brief
Melaina Vinski

Contributors