"Marshaling decades of evidence, Gunia persuasively shows us that negotiation has neglected the world of bartering as an important alternative perspective. In the process, he offers a set of tools and strategies that can truly make the lessons from negotiation training stick. Importantly, his methodology also provides a playbook for mastering the multi-party, multi-issue negotiations so common in the real world. I would urge negotiators and negotiation scholars alike to take a close look at The Bartering Mindset."
Roy J. Lewicki, Irving Abramowitz Memorial Professor Emeritus, The Ohio State University
"This book does something highly unusual: it offers insights about negotiation that are both novel and useful. Brian Gunia is an expert on how we can get better at bargaining through bartering, and the studies and stories he shares in this engaging read are well worth your time."
Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
"Brian Gunia has achieved a difficult and very valuable trifecta. He has leavened important insights from behavioral psychology, and relevant frameworks from negotiating theory, with intensely practical problem-solving know-how. The result is an innovative but pragmatic ‘how to’ guide to significantly improve negotiation outcomes."
David E. Meen, Director Emeritus, McKinsey & Company, Inc.
"In the decades since Getting to Yes, fresh perspectives on negotiation have been exceedingly rare. By combining ideas from bartering and the psychology of money, The Bartering Mindset offers a totally new perspective. It shows, in surprisingly simple language, how to think differently about negotiations in order to negotiate more effectively. The Bartering Mindset is the go-to book for anyone hoping to master their next negotiation."
Jeanne Brett, DeWitt W. Buchanan Jr Distinguished Professor of Dispute Resolution and Organizations, Kellogg School of Management at Northwestern University
"So true to bartering as I know it! Gunia pulls back the curtain on barter, showing the world how to thrive by thinking in terms of trades. A must-read for anyone who wants to discover the magic of bartering!"
Laurie Sossa, Founder and CEO, Southern Barter Club
"The Bartering Mindset is a transformative book that will lead everyone, from scholars to practitioners, to look at all negotiations in a new light. Gunia shows how adopting a new frame, a new lens on negotiations can put people in the right mindset for success. If there is one book you’ll need to prepare for negotiation, this is it!"
Adam Galinsky, bestselling author of Friend & Foe and Chair of the Management Division, Columbia Business School
"The Bartering Mindset is a powerful and strategic mindset for successful negotiations and achieving your goals. It offers a pathbreaking and eminently actionable take on the negotiations of the future. You’ll thank yourself for reading it—I did!"
Dan Givol, Product Strategy, Capital One
"Whether they’re dealing with change, grappling with resource constraints, or adapting to turbulent times, leaders and managers everywhere will find guidance (and even hope) in this book. I particularly like how Gunia trains the reader to negotiate with a wide variety of people at the same time—rare in negotiation books but critical in organizations!"
Paula Falat, Change Management Executive and Speaker
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