Joe Martin’s Relentless Change Launched at Rotman

Joe Martin, director of the Canadian Business History program, adjunct professor of Business Strategy, and Executive in Residence at the Rotman School of Management, University of Toronto, and Chair of the Governors of the National Business Archives of Canada, launched his book, Relentless Change, at the Rotman School of Management last night. Joe spoke to an engaged crowd of several hundred about the history of Canadian business, taking them through the several case studies he explores in his book.

Joe Martin Relentless Change

From the impact of the free trade agreement on the Ontario wine industry to the future of the automobile industry, Joe provided wisdom and insight to a crowd that is looking for hope and seeking innovation in the rapidly changing world of business.

Joe also looked to the future, imagining the world in thirty-five years, when China and India have the biggest economies in the world and the Canadian economy and Canadian industries look nothing like they do today. It was an interesting and informative lecture from one of Canada’s leading minds in business history.

Relentless Change is available through our online store for $39.95.


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