How did your last envelope taste?

While doing the necessary preparations to get the full archive of the University of Toronto Quarterly up online, we came across some fabulous old advertisements that we found particularly amusing.

Check this one out:

Our favourite part of this advertisement is Deckletone Stationary’s claim to provide “pleasant tasting” envelopes. Wonder if they came in different flavours? This gem was found in the front matter of volume 18, issue 2, which was published in 1949.

Have you come across a great, historical advertisement that speaks to its context and setting? Email or tweet us (@utpjournals) the image and we’ll post it on our blog!


Subscribe to our newsletter to find out about new and forthcoming releases in your field, books for courses, and special discounts and promotions.

Featured Posts