Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

By Patricia J. Parsons

© 2013

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

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Product Details

  • World Rights
  • Page Count: 216 pages
  • Dimensions: 6.0in x 0.5in x 9.0in
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SKU# SP003666

  • PUBLISHED OCT 2013

    From: $20.77

    Regular Price: $31.95

    ISBN 9781442615342
  • PUBLISHED NOV 2013

    From: $57.00

    Regular Price: $76.00

    ISBN 9781442647213
  • PUBLISHED DEC 2013

    From: $20.77

    Regular Price: $31.95

Quick Overview

Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

By Patricia J. Parsons

© 2013

The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.

Continue Reading Read Less

Product Details

  • World Rights
  • Page Count: 216 pages
  • Dimensions: 6.0in x 0.5in x 9.0in
  • Author Information

    Patricia J. Parsons is Professor of Communication Studies at Mount Saint Vincent University in Halifax.
  • Table of contents

    Preface

    Level I Personal and Professional Foundations

    Chapter 1 Communication: A Management Tool

    Chapter 2 The Strategic Communication Process

    Chapter 3 Interpersonal Skills

    Chapter 4 Put it in Writing

    Chapter 5 Presentations that Deliver

    Chapter 6 Fundamentals of Social Media

    Level II It All Begins at Home

    Chapter 7 Communicating In-House

    Chapter 8 Communicating Strategically With Your Board

    Chapter 9 Working with P.R. & Corporate Communications

    Level III The World Outside

    Chapter 10 Creating Community Relationships

    Chapter 11 Media Relations Process & Practices

    Level IV Crises & Issues

    Chapter 12 Communication in a Crisis

    Chapter 13 A View to the Future

    Bibliography

    About the Author

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