What did $4 get you today?

Check out this ad we found in an archive issue of University of Toronto Quarterly (click for a larger image):

This beauty was found in issue 1 of volume 28 — from 1958! Four issues of U of T Quarterly only cost $4.00. Careful if you live outside of Toronto though — there's a 15¢ exchange for any  out-of-town cheques. Steep stuff!

Have you come across a great, historical advertisement that speaks to its context and setting? Email or tweet us (@utpjournals) the image and we'll post it on our blog!

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