Public Influence: A Guide to Op-Ed Writing and Social Media Engagement

By Mira Sucharov

© 2019

How can twenty-first-century scholars and other experts craft their voices for audiences beyond their peers? In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.

Presented in a lively and engaging style, Public Influence coaches readers on the best approach to pitching and writing op-eds and other related analytical pieces, managing the ensuing conversation, conveying informed ideas to an evidence-resistant audience, avoiding social media hazards in an increasingly polarized environment, harnessing outrage culture to organize sensitively and intelligently, and using political labels in ways that cut through the noise.

Enlivened with discussions of an array of hot-button issues and examples of public influence succeeding wildly and going terribly awry, Public Influence is essential reading for anyone who wants to harness the opportunities of public engagement in a dynamic digital age.

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Product Details

  • Division: Higher Education
  • World Rights
  • Page Count: 232 pages
  • Dimensions: 6.0in x 0.5in x 9.0in
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SKU# HE000787

  • PUBLISHED FEB 2019

    From: $16.22

    Regular Price: $24.95

    ISBN 9781487587451
  • PUBLISHED JAN 2019

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    Regular Price: $65.00

    ISBN 9781487587468
  • PUBLISHED JAN 2019

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    Regular Price: $19.95

Quick Overview

In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.

Public Influence: A Guide to Op-Ed Writing and Social Media Engagement

By Mira Sucharov

© 2019

How can twenty-first-century scholars and other experts craft their voices for audiences beyond their peers? In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.

Presented in a lively and engaging style, Public Influence coaches readers on the best approach to pitching and writing op-eds and other related analytical pieces, managing the ensuing conversation, conveying informed ideas to an evidence-resistant audience, avoiding social media hazards in an increasingly polarized environment, harnessing outrage culture to organize sensitively and intelligently, and using political labels in ways that cut through the noise.

Enlivened with discussions of an array of hot-button issues and examples of public influence succeeding wildly and going terribly awry, Public Influence is essential reading for anyone who wants to harness the opportunities of public engagement in a dynamic digital age.

Continue Reading Read Less

Product Details

  • Division: Higher Education
  • World Rights
  • Page Count: 232 pages
  • Dimensions: 6.0in x 0.5in x 9.0in
  • Reviews

    "Mira Sucharov’s book gets at the heart of what it takes to be an engaged scholar in today’s social media world. With many practical tidbits, Sucharov’s book helps someone trained to speak to small audiences and write tomes to navigate the world of op-eds, blogs, and Twitter. The book’s sage advice is a great addition to any professionalization course."


    Amanda Murdie, Dean Rusk Scholar of International Relations and Professor of International Affairs, School of Public and International Affairs, University of Georgia
  • Author Information

    Mira Sucharov is Associate Professor of Political Science at Carleton University. She is the author of The International Self: Psychoanalysis and the Search for Israeli-Palestinian Peace (2005) as well as many articles and op-eds on Israeli-Palestinian dynamics, Jewish politics, pedagogy, and reflections on the craft of being a scholar-blogger.
  • Table of contents

    1. Introduction
    2. Saying What You Want to the Right Audience
    3. Developing Ideas and Pitching an Op-Ed
    4. Writing an Effective Op-Ed and Managing the Ensuing Conversation
    5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets
    6. Striking an Effective Online Voice
    7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience
    8. What You Need to Know about Political Labels
    9. Sharpening Your Public Engagement
    10. Dealing with Social Media Blowback
    11. Navigating Personal Relationships through Political Debate
    12. Conclusion

    Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)