Public Influence: A Guide to Op-Ed Writing and Social Media Engagement
How can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.
- Division: Higher Education
- World Rights
- Page Count: 232 pages
- Dimensions: 6.0in x 0.5in x 9.0in
"Mira Sucharov’s book gets at the heart of what it takes to be an engaged scholar in today’s social media world. With many practical tidbits, Sucharov’s book helps someone trained to speak to small audiences and write tomes to navigate the world of op-eds, blogs, and Twitter. The book’s sage advice is a great addition to any professionalization course."
Amanda Murdie, Dean Rusk Scholar of International Relations and Professor of International Affairs, School of Public and International Affairs, University of Georgia
"There has been a renaissance of public engagement by scholars across the academy but until now there have been few hands-on guides for how to write for a public audience. Sucharov breaks down the process and gives sage advice along the way—about how to write, how to promote, and how to deal with the pitfalls of social media. Academics looking to increase their influence would do well to read this book."
John Sides, Professor of Political Science, George Washington University and Editor-in-Chief of The Monkey Cage at The Washington Post
Author InformationMira Sucharov is Associate Professor of Political Science at Carleton University. She is the author of The International Self: Psychoanalysis and the Search for Israeli-Palestinian Peace (2005) as well as many articles and op-eds on Israeli-Palestinian dynamics, Jewish politics, pedagogy, and reflections on the craft of being a scholar-blogger.
Table of contents
2. Saying What You Want to the Right Audience
3. Developing Ideas and Pitching an Op-Ed
4. Writing an Effective Op-Ed and Managing the Ensuing Conversation
5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets
6. Striking an Effective Online Voice
7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience
8. What You Need to Know about Political Labels
9. Sharpening Your Public Engagement
10. Dealing with Social Media Blowback
11. Navigating Personal Relationships through Political Debate
Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)
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Subjects and Courses