Radical Housewives: Price Wars and Food Politics in Mid-Twentieth-Century Canada

By Julie Guard

© 2019

Radical Housewives is a history of Canada’s Housewives Consumers Association. This association was a community-based women’s organization with ties to the communist and social democratic left that, from 1937 until the early 1950s, led a broadly based popular movement for state control of prices and made other far-reaching demands on the state. As radical consumer activists, the Housewives engaged in gender-transgressive political activism that challenged the government to protect consumers’ interests rather than just those of business while popularizing socialist solutions to the economic crises of the Great Depression and the immediate postwar years.

Julie Guard's exhaustive research, including archival research and interviews with twelve former Housewives, recovers a history of women’s social justice activism in an era often considered dormant and adds a Canadian dimension to the history of politicized consumerism and of politicized materialism.  Radical Housewives reinterprets the view of postwar Canada as economically prosperous and reveals the left’s role in the origins of the food security movement.

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Product Details

  • Series: Studies in Gender and History
  • Division: Scholarly Publishing
  • World Rights
  • Page Count: 312 pages
  • Dimensions: 6.5in x 1.0in x 9.3in
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SKU# SP004758

  • PUBLISHED FEB 2019

    From: $22.46

    Regular Price: $29.95

    ISBN 9781487521813
  • PUBLISHED FEB 2019

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    Regular Price: $80.00

    ISBN 9781487502157
  • PUBLISHED MAR 2019

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    Regular Price: $29.95

Quick Overview

Radical Housewives is a history of the Canada’s Housewives Consumers Association. Julie Guard reinterprets the view of postwar Canada as economically prosperous and reveals the left’s role in the origins of the food security movement.

Radical Housewives: Price Wars and Food Politics in Mid-Twentieth-Century Canada

By Julie Guard

© 2019

Radical Housewives is a history of Canada’s Housewives Consumers Association. This association was a community-based women’s organization with ties to the communist and social democratic left that, from 1937 until the early 1950s, led a broadly based popular movement for state control of prices and made other far-reaching demands on the state. As radical consumer activists, the Housewives engaged in gender-transgressive political activism that challenged the government to protect consumers’ interests rather than just those of business while popularizing socialist solutions to the economic crises of the Great Depression and the immediate postwar years.

Julie Guard's exhaustive research, including archival research and interviews with twelve former Housewives, recovers a history of women’s social justice activism in an era often considered dormant and adds a Canadian dimension to the history of politicized consumerism and of politicized materialism.  Radical Housewives reinterprets the view of postwar Canada as economically prosperous and reveals the left’s role in the origins of the food security movement.

Continue Reading Read Less

Product Details

  • Series: Studies in Gender and History
  • Division: Scholarly Publishing
  • World Rights
  • Page Count: 312 pages
  • Dimensions: 6.5in x 1.0in x 9.3in
  • Reviews

    "Housewives rarely get the attention they deserve. Julie Guard challenges that recurring contempt in this path-breaking volume. Homemaking women have not always been patsies when it comes to radical politics. Far from domestic goddesses, many have been thoughtful and brave observers of the world around them. From the Great Depression to the 1950s, Canada’s Housewives Consumers Association channelled popular resistance to capitalism’s poverty-making regime. More than the CCF or the Communist Party, and far, far more than mainstream parties, it rallied Canadians to demand a fair deal after the depredations of depression and war. While it fell victim to character assassination and scare-mongering by Cold Warriors in the RCMP and political and economic elites, it left a history of courage and determination. Julie Guard’s Radical Housewives tells us why this is important."


    Veronica Strong-Boag, Historian and Historical Consultant, Professor Emerita, Institute for Gender, Race, Sexuality, and Social Justice/Educational Studies, University of British Columbia

    "This immaculately researched and wonderfully readable study breathes new life into the fields of labour, women’s, and left history, unsettling many a conventional account and complicating far-too-simple narratives about maternal feminism, consumer activism, and Canadian communism. In all these ways, and many more, Radical Housewives is an extraordinary achievement – an important milestone in the writing about Canada’s postwar history."


    Ian McKay, L.R. Wilson Chair in Canadian History, McMaster University
  • Author Information

    Julie Guard is an associate professor of labour studies at the University of Manitoba.
  • Table of contents

    Introduction

    Chapter 2: Housewife-Patriots and Wartime Price Controls

    Chapter 3: Fighting for the Working Class: The Struggle for Postwar Price Controls

    Chapter 4: Mothers, Breadwinners, and Citizens

    Chapter 5: Citizen Consumers or Kitchen Communists?

    Chapter 6: “Reds,” Housewives, and the Cold War

    Conclusion