Virtual Book Launch: Behavioral Science in the Wild

• Hosted by the Rotman School at the University of Toronto

Join UTP authors Nina Mažar and Dilip Soman for the launch of their book Behavioral Science in the Wild. Written to provide a grounding in behavioral insights research, this book assists managers to implement research findings on behavioral change in their own workplace operations. In particular, this book shares prescriptive advice on how a practitioner who reads a specific research finding from a paper can incorporate that finding into their business or policy problem.

Register here.