Sales and Marketing Review
As the Book Publishing Division at University of Toronto Press (UTP) touches down on its second year working remotely, the digital homefront continues to be an area of growth and expansion.
If 2020 was our year to explore new modes of digital promotion, 2021 was our year to improve and integrate these digital initiatives into our list of marketing activities. In 2021 we launched our brand new website and expanded our YouTube channel with even more digital content, including enhanced book trailers, virtual conference exhibits, UTP Talks, and seasonal list previews. Our digital presence has enabled our team to connect and collaborate with our authors throughout the COVID-19 pandemic.
In the 2021 Sales and Marketing Review you will find highlights of how we promote our books to the widest possible audience and advance knowledge for the betterment of society. We hope you enjoy this update and are inspired to work with us in the future!