When the COVID-19 pandemic upended the University of Toronto Press (UTP) offices in early 2020, our nimble team transitioned to working remotely without skipping a beat. Books continued to arrive on schedule. We pivoted towards promoting them online while maintaining the strengths that have built our global reputation. Sales, marketing, design, and production activities quickly became completely digital. While it’s impossible to provide a comprehensive review of our 2020 successes, here are a few milestones:
- The launch of two trade imprints for general readers: Aevo UTP, a trade imprint for non-fiction titles about pressing issues, and New Jewish Press, featuring books on the Jewish experience today.
- Our decision to donate the profits of revenue from our Black Studies titles in 2020 to the Toronto chapter of Black Lives Matter.
- The expansion of our audience base with digital marketing initiatives such as enhanced book trailers, virtual conference exhibits, and UTP Talks, a popular series of webinars featuring our authors in conversation on high-interest issues.
In the 2020 Sales and Marketing Review you will find highlights of how we promote our books to the widest possible audience and advance knowledge for the betterment of society. We hope you enjoy this update and are inspired to work with us in the future!