Business / Marketing
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Precision Retailing
Driving Results with Behavioral Insights and Data Analytics
Price:
$39.95
ISBN: 9781487542719
Pub Date: March 2024
Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.
Behavioral Science in the Wild
Price:
$35.95
ISBN: 9781487527518
Pub Date: May 2022
Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.
Design Thinking at Work
How Innovative Organizations are Embracing Design
Price:
$31.95
ISBN: 9781487548780
Pub Date: October 2021
Design Thinking at Work challenges many of the wild claims organizations face in applying design thinking, while offering a way forward.
The Brand-Driven CEO
Embedding Brand into Business Strategy
Price:
$38.95
ISBN: 9781442649859
Pub Date: October 2020
This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.
The Carrot and the Stick
Leveraging Strategic Control for Growth
Price:
$38.95
ISBN: 9781487501655
Pub Date: February 2020
In today’s business environment, companies that find and win points of strategic control are those that win. This book is about not only how to spot them, but how to control them and extend them to multiple market opportunities.
The Innovation Navigator
Transforming Your Organization in the Era of Digital Design and Collaborative Culture
Price:
$42.95
ISBN: 9781487501112
Pub Date: November 2018
Dynamics in digital technology and human culture have rapidly changed the manner in which companies innovate. The Innovation Navigator presents strategies for exploring and exploiting these new modes of innovation through the lenses of process, people, and knowledge.
The Internet Trap
Five Costs of Living Online
Price:
$35.95
ISBN: 9781442649835
Pub Date: February 2018
In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.
The Last Mile
Creating Social and Economic Value from Behavioral Insights
Price:
$40.95
ISBN: 9781487521820
Pub Date: July 2017
The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector.
The American Retail Value Proposition
Crafting Unique Experiences at Compelling Prices
Price:
$45.95
ISBN: 9781442637177
Pub Date: August 2016
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
The Marketing Revolution in Politics
What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
Price:
$43.95
ISBN: 9781442647992
Pub Date: January 2016
A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.
Flux
What Marketing Managers Need to Navigate the New Environment
Price:
$51.00
ISBN: 9781442644038
Pub Date: December 2012
The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
Selling Themselves
The Emergence of Canadian Advertising
Price:
$44.95
ISBN: 9781442613072
Pub Date: February 2012
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century – rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.
Paris 1900
The Great World's Fair
Price:
$35.95
ISBN: 9781487576882
Pub Date: December 1967
Professor Mandell uses the Paris Exposition as an approach to the traditional, political, and intellectual problems of France and the world at the turn of the century.

Precision Retailing
Driving Results with Behavioral Insights and Data Analytics
$39.95
ISBN: 9781487542719
Pub Date: March 2024
Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.
Behavioral Science in the Wild
$35.95
ISBN: 9781487527518
Pub Date: May 2022
Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.
Design Thinking at Work
How Innovative Organizations are Embracing Design
$31.95
ISBN: 9781487548780
Pub Date: October 2021
Design Thinking at Work challenges many of the wild claims organizations face in applying design thinking, while offering a way forward.
The Brand-Driven CEO
Embedding Brand into Business Strategy
$38.95
ISBN: 9781442649859
Pub Date: October 2020
This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.
The Carrot and the Stick
Leveraging Strategic Control for Growth
$38.95
ISBN: 9781487501655
Pub Date: February 2020
In today’s business environment, companies that find and win points of strategic control are those that win. This book is about not only how to spot them, but how to control them and extend them to multiple market opportunities.
The Innovation Navigator
Transforming Your Organization in the Era of Digital Design and Collaborative Culture
$42.95
ISBN: 9781487501112
Pub Date: November 2018
Dynamics in digital technology and human culture have rapidly changed the manner in which companies innovate. The Innovation Navigator presents strategies for exploring and exploiting these new modes of innovation through the lenses of process, people, and knowledge.
The Internet Trap
Five Costs of Living Online
$35.95
ISBN: 9781442649835
Pub Date: February 2018
In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.
The Last Mile
Creating Social and Economic Value from Behavioral Insights
$40.95
ISBN: 9781487521820
Pub Date: July 2017
The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector.
The American Retail Value Proposition
Crafting Unique Experiences at Compelling Prices
$45.95
ISBN: 9781442637177
Pub Date: August 2016
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
The Marketing Revolution in Politics
What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
$43.95
ISBN: 9781442647992
Pub Date: January 2016
A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.
Flux
What Marketing Managers Need to Navigate the New Environment
$51.00
ISBN: 9781442644038
Pub Date: December 2012
Selling Themselves
The Emergence of Canadian Advertising
$44.95
ISBN: 9781442613072
Pub Date: February 2012
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century – rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.
Paris 1900
The Great World's Fair
$35.95
ISBN: 9781487576882
Pub Date: December 1967