Business / Marketing

Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.

Design Thinking at Work challenges many of the wild claims organizations face in applying design thinking, while offering a way forward.

This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.

In today’s business environment, companies that find and win points of strategic control are those that win. This book is about not only how to spot them, but how to control them and extend them to multiple market opportunities.

Dynamics in digital technology and human culture have rapidly changed the manner in which companies innovate. The Innovation Navigator presents strategies for exploring and exploiting these new modes of innovation through the lenses of process, people, and knowledge.

In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector.

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century – rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.

Professor Mandell uses the Paris Exposition as an approach to the traditional, political, and intellectual problems of France and the world at the turn of the century.