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        VIVA MAC

        VIVA MAC

        AIDS, Fashion, and the Philanthropic Practices of MAC Cosmetics

        by Andrea Benoit

        Price:

        $37.95

        ISBN: 9781487520281

        Pub Date: April 2019

        This is the first cultural history of M·A·C Cosmetics and charts the originally Canadian company’s philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.

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