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VIVA MAC
AIDS, Fashion, and the Philanthropic Practices of MAC Cosmetics
Price:
$37.95
ISBN: 9781487520281
Pub Date: April 2019
This is the first cultural history of M·A·C Cosmetics and charts the originally Canadian company’s philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.

VIVA MAC
AIDS, Fashion, and the Philanthropic Practices of MAC Cosmetics
Price:
$37.95
ISBN: 9781487520281
Pub Date: April 2019
This is the first cultural history of M·A·C Cosmetics and charts the originally Canadian company’s philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.