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The Brand-Driven CEO
Embedding Brand into Business Strategy
Price:
$38.95
ISBN: 9781442649859
Pub Date: October 2020
This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.
The Brand-Driven CEO
Embedding Brand into Business Strategy
Price:
$38.95
ISBN: 9781442649859
Pub Date: October 2020
This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.