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Using seventeen cases where researchers applied behavioral interventions in the field, this book identifies not only what works but also what does not work (and why).

The latest title in the Behaviourally Informed Organizations series offers practical advice on how best to successfully design, deliver, and evaluate efficient cash transfer programs.

Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.

Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.

Innovating for the Global South offers fresh solutions for reducing poverty in the developing world.

The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector.

The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.