Driving Results with Behavioral Insights and Data Analytics
Edited by Laurette Dubé, Maxime C. Cohen, Nathan Yang and Bassem Monla
Price:
$39.95
ISBN: 9781487542719
Pub Date: March 2024
Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.
