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Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts", The Adman’s Dilemma traces the trajectory of the adman from the late nineteenth century to the present.

A World Made Sexy is about power and pleasure, emancipation and domination, and the relationship between the personal passions and social controls that have crafted desire.

The city below the hill is a detailed investigation of social conditions in a working class quarter of Montreal during the 1890s.

Television in Canada, Rutherford concludes, amounts to a failed revolution. It never realized the ambbitions of its masters or the fears of its critics. Its course was shaped not only by the will of the government, the power of commerce, and the empire of Hollywood, but also by the desires and habits of the viewers.

Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome.

Rutherford shows how politics, social behaviour, and public morals have become subject to the philosophy and discipline of marketing.

Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.

Professor Rutherford charts the growth of the daily press, describing personalities and events. He surveys the cultural prerequisites for mass communications and looks at the personnel, business routines, and worries of the new industry.

The twenty-nine selections in this book are representative of the variety of concerns evident in reform circles when the first movement was in full flower, from the turn of the century to the end of the First World War.