Business / Marketing

Precision Retailing

Driving Results with Behavioral Insights and Data Analytics

Edited by Laurette Dubé, Maxime C. Cohen, Nathan Yang and Bassem Monla

ISBN: 9781487542719

Pub Date: February 2024

Format: Hardcover

Behavioral Science in the Wild

Edited by Nina Mažar and Dilip Soman

ISBN: 9781487527518

Pub Date: May 2022

Format: Hardcover

Design Thinking at Work

How Innovative Organizations are Embracing Design

by David Dunne

ISBN: 9781487548780

Pub Date: October 2021

Format: Paperback

The Brand-Driven CEO

Embedding Brand into Business Strategy

by David Kincaid

ISBN: 9781442649859

Pub Date: October 2020

Format: Hardcover

The Carrot and the Stick

Leveraging Strategic Control for Growth

by William Putsis

ISBN: 9781487501655

Pub Date: February 2020

Format: Hardcover

The Innovation Navigator

Transforming Your Organization in the Era of Digital Design and Collaborative Culture

by Tucker J Marion and Sebastian Fixson

ISBN: 9781487501112

Pub Date: November 2018

Format: Hardcover

The Internet Trap

Five Costs of Living Online

by Ashesh Mukherjee

ISBN: 9781442649835

Pub Date: February 2018

Format: Hardcover

The Last Mile

Creating Social and Economic Value from Behavioral Insights

by Dilip Soman

ISBN: 9781487521820

Pub Date: July 2017

Format: Paperback

The American Retail Value Proposition

Crafting Unique Experiences at Compelling Prices

by Kyle Murray

ISBN: 9781442637177

Pub Date: August 2016

Format: Hardcover

The Marketing Revolution in Politics

What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

by Bruce I. Newman

ISBN: 9781442647992

Pub Date: January 2016

Format: Hardcover

Flux

What Marketing Managers Need to Navigate the New Environment

by David Soberman and Dilip Soman

ISBN: 9781442644038

Pub Date: December 2012

Format: Hardcover

Selling Themselves

The Emergence of Canadian Advertising

by Russell Johnston

ISBN: 9781442613072

Pub Date: February 2012

Format: Paperback

Paris 1900

The Great World's Fair

by Richard D. Mandell

ISBN: 9781487576882

Pub Date: December 1967

Format: Paperback