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The Behaviourally Informed Organization

Edited by Dilip Soman and Catherine Yeung, with a foreword by Cass Sunstein

© 2021

Every organization is fundamentally in the business of behavior change. Whether it be a government trying to get business to comply with environmental regulation, a business trying to get its customers to be loyal to their products, or a financial advisor encouraging a client to start saving for retirement, behavior change is critical to organizational success. Despite its centrality to organizations, we do not have a good scientific framework for behavior change or a good understanding of how organizations can embed insights from behavioral science into their operations. To overcome this void, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.

This edited volume will provide an enterprise-wide strategic perspective of how governments, businesses, and other organizations have embedded BI into their operations. It is based on research by academics and practitioners from the Behaviourally Informed Organizations Partnership and will highlight ideas, pragmatic frameworks, and prescriptive outcomes, based on illustrative case studies. Featuring a foreword by Cass Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

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Product Details

  • Series: Behaviourally Informed Organizations
  • Imprint: Rotman-UTP Publishing
  • World Rights
  • Page Count: 320 pages
  • Dimensions: 6.0in x 1.0in x 9.0in
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  • AVAILABLE FEB 2021

    From: $23.37

    Regular Price: $35.95

    ISBN 9781487507893
  • AVAILABLE MAR 2021

    From: $23.37

    Regular Price: $35.95

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Quick Overview

Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.

The Behaviourally Informed Organization

Edited by Dilip Soman and Catherine Yeung, with a foreword by Cass Sunstein

© 2021

Every organization is fundamentally in the business of behavior change. Whether it be a government trying to get business to comply with environmental regulation, a business trying to get its customers to be loyal to their products, or a financial advisor encouraging a client to start saving for retirement, behavior change is critical to organizational success. Despite its centrality to organizations, we do not have a good scientific framework for behavior change or a good understanding of how organizations can embed insights from behavioral science into their operations. To overcome this void, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.

This edited volume will provide an enterprise-wide strategic perspective of how governments, businesses, and other organizations have embedded BI into their operations. It is based on research by academics and practitioners from the Behaviourally Informed Organizations Partnership and will highlight ideas, pragmatic frameworks, and prescriptive outcomes, based on illustrative case studies. Featuring a foreword by Cass Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

Continue Reading Read Less

Product Details

  • Series: Behaviourally Informed Organizations
  • Imprint: Rotman-UTP Publishing
  • World Rights
  • Page Count: 320 pages
  • Dimensions: 6.0in x 1.0in x 9.0in

  • Author Information

    Dilip Soman is a professor, and Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto.


    Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong.

  • Table of contents

    Acknowledgements
    About The Contributors

    Foreword: A Very Short Guide to Nudging

    Preface: The Behaviorally Informed Organization

    PART 1: The Behaviorally Informed Organization: An Agenda

    Chapter 1: The Science of Using Behavioral Science
    Dilip Soman
                              
    Chapter 2: Embedding Behavioral Insights in Organizations
    Bing Feng, Melanie Kim, and Dilip Soman

    Chapter 3: Why Should Organizations Want To Be Behaviorally Informed
    Melaina Vinski

    Chapter 4: Gut Check: Why Organizations That Need To Be Behaviorally Informed Resist It
    Shannon O’Malley and Kelly Peters

    PART 2: Overarching Insights and Tools

    Chapter 5: Seeing Sludge
    Daniel Cowen, Niketana Kannan, and Dilip Soman

    Chapter 6: A Guide to Guidelines
    Sophie Duncan, Melanie Kim, and Dilip Soman

    Chapter 7: Boundedly Rational Complex Consumer Continuum
    Derek Ireland

    Chapter 8: A Scarcity of Attention
    Matthew Hilchey and J. Eric T. Taylor

    PART 3: Examples of Behavioral Initiatives from Business and Policy

    Chapter 9: Workplace Habits and How to Change Them
    Kyle Murray and Shirley Chen

    Chapter 10: Humanizing Financial Services with Behavioral Science
    Jane Howe, Alex Henderson, Jennifer Nachshen, and Sarah Reid

    Chapter 11: Choice Architecture in Programs And Policy
    Elizabeth Hardy, Lauryn Conway, and Haris Khan

    Chapter 12: Helping Low Income Canadians to File Taxes and Access Benefits
    Jennifer Robson

    Chapter 13: Online Privacy
    Melanie Kim, Kim Ly, and Dilip Soman

    Chapter 14: Behavioral Science for International Development
    Abigail Dalton, Varun Gauri, and Renos Vakis        

    PART 4: Making It Work

    Chapter 15: Building Partnerships for Behavioral Science Initatives in the Public Sector
    Mathieu Audet, Emilie Eve Gravel, Rebecca Friesdorf, and Hasti Rahbar

    Chapter 16: Behavioral Science In Policy And Government: A Roadmap
    Catherine Yeung and Sharon Tham

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