The Behaviorally Informed Organization
© 2020
Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.
This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.
Product Details
- Series: Behaviorally Informed Organizations
- Imprint: Rotman-UTP Publishing
- World Rights
- Page Count: 328 pages
- Dimensions: 6.0in x 0.0in x 9.0in
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Reviews
“More and more, it is the behaviorally informed organization that is the successful organization. This collection of essays brings leaders up-to-date with the most recent – and practical – insights from behavioral science. Invaluable. Authoritative. And inspiring!”
Angela Duckworth, founder and CEO of Character Lab, Rosa Lee Egbert Chang Professor, University of Pennsylvania, and author of Grit: The Power of Passion and Perseverance
"Soman and Yeung have assembled a dream team of thinkers and doers in the service of a single mission – to nudge the nudgers. This elegant combination of theory and practice will help leaders of every variety make wiser decisions, build better systems, and rethink how they do what they do.”
Daniel H. Pink, author of When, Drive, and To Sell Is Human
“This book is the ultimate guide to effectively using behavioral insights in organizations. Rooted in science, it offers down-to-earth, practical advice and relevance for a wide array of practitioners.”
Francesca Gino, Harvard Business School Professor, and author of Rebel Talent: Why It Pays to Break the Rules at Work and in Life
“The Behaviorally Informed Organization is the Gray’s Anatomy of the behavioral insights discipline: a reference manual chock-full of valuable tools, methods, figures, and charts. It is a well-written and practical guide to nudging the world for the better. Keep it on a nearby shelf and pull it out often.”
Roger L. Martin, co-author of Playing to Win: How Strategy Really Works, author of When More Is Not Better: Overcoming America's Obsession with Economic Efficiency, and Thinkers50 #1 Management Thinker 2017
“Philip Kotler once said that the problem is not so much a shortage of products but a shortage of customers. Updated to the twenty-first century, we could say something similar: what the world needs is not further goods and services but new behaviors. For a variety of reasons, organizations have been very slow to understand this. But it is the behaviorally inspired organizations that will ultimately prosper.”
Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life"I wish that I'd had this book when I started my behavioral science team. The Behaviorally Informed Organization tells you what you need to know: from the roles that behavioral insights can play within an organization, to the business case, to specific examples of companies to learn from. It's easy enough to find books that outline what behavioral science says about decision making; it's rare to find practical guidance on how to apply it in an organization. This is one of those rare books: get it."
Steve Wendel, Head of Behavioral Science at Morningstar and author of Designing for Behavior Change: Applying Psychology and Behavioral Economics -
Author Information
Dilip Soman is a professor and Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto.
Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong. -
Table of contents
Acknowledgements
About The ContributorsForeword: A Very Short Guide to Nudging
Preface: The Behaviorally Informed Organization
PART 1: The Behaviorally Informed Organization: An Agenda
Chapter 1: The Science of Using Behavioral Science
Dilip Soman
Chapter 2: Embedding Behavioral Insights in Organizations
Bing Feng, Melanie Kim, and Dilip SomanChapter 3: Why Should Organizations Want To Be Behaviorally Informed
Melaina VinskiChapter 4: Gut Check: Why Organizations That Need To Be Behaviorally Informed Resist It
Shannon O’Malley and Kelly PetersPART 2: Overarching Insights and Tools
Chapter 5: Seeing Sludge
Daniel Cowen, Niketana Kannan, and Dilip SomanChapter 6: A Guide to Guidelines
Sophie Duncan, Melanie Kim, and Dilip SomanChapter 7: Boundedly Rational Complex Consumer Continuum
Derek IrelandChapter 8: A Scarcity of Attention
Matthew Hilchey and J. Eric T. TaylorPART 3: Examples of Behavioral Initiatives from Business and Policy
Chapter 9: Workplace Habits and How to Change Them
Kyle Murray and Shirley ChenChapter 10: Humanizing Financial Services with Behavioral Science
Jane Howe, Alex Henderson, Jennifer Nachshen, and Sarah ReidChapter 11: Choice Architecture in Programs And Policy
Elizabeth Hardy, Lauryn Conway, and Haris KhanChapter 12: Helping Low Income Canadians to File Taxes and Access Benefits
Jennifer RobsonChapter 13: Online Privacy
Melanie Kim, Kim Ly, and Dilip SomanChapter 14: Behavioral Science for International Development
Abigail Dalton, Varun Gauri, and Renos VakisPART 4: Making It Work
Chapter 15: Building Partnerships for Behavioral Science Initatives in the Public Sector
Mathieu Audet, Emilie Eve Gravel, Rebecca Friesdorf, and Hasti RahbarChapter 16: Behavioral Science In Policy And Government: A Roadmap
Catherine Yeung and Sharon Tham
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Subjects and Courses
