Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age
The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.
Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.
In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.
- World Rights
- Page Count: 216 pages
- Dimensions: 6.0in x 0.5in x 9.0in
Author InformationPatricia J. Parsons is Professor of Communication Studies at Mount Saint Vincent University in Halifax.
Table of contents
Level I Personal and Professional Foundations
Chapter 1 Communication: A Management Tool
Chapter 2 The Strategic Communication Process
Chapter 3 Interpersonal Skills
Chapter 4 Put it in Writing
Chapter 5 Presentations that Deliver
Chapter 6 Fundamentals of Social Media
Level II It All Begins at Home
Chapter 7 Communicating In-House
Chapter 8 Communicating Strategically With Your Board
Chapter 9 Working with P.R. & Corporate Communications
Level III The World Outside
Chapter 10 Creating Community Relationships
Chapter 11 Media Relations Process & Practices
Level IV Crises & Issues
Chapter 12 Communication in a Crisis
Chapter 13 A View to the Future
About the Author
Subjects and Courses