Due for release this February, Introducing Communication is a new textbook featuring discussions on issues and challenges associated with mass globalization and new technologies. This smart and sophisticated text encourages students to reflect on how these consequences and implications come to bear on how we live and communicate. Author Amardo Rodriguez explains why his new textbook can be used in any introductory communication course.
By Amardo Rodriguez
Every fall, I teach the introductory communication course at Syracuse University. It is a large lecture course and a core requirement for our majors and minors. In preparing to teach this course a few years ago, I read every introductory communication textbook I could track down, both in print and out of print. What I found was simply striking. Nearly all the textbooks focused on only one perspective of communication – viewing communication in terms of messages. The reason for this is most likely because this is how the National Communication Association defines communication.
However, there are many other ways to define communication that are much more amenable to a world where divergence is increasingly more valued than convergence. We can, for instance, view communication in terms of problem-solving, as in helping us navigate and appreciate our diversity and complexity. From this view, communication becomes a problem-solving activity.
Suffice it to say, I never had any intention or ambition to write an introductory communication textbook. Initially, I was only seeking to develop a textbook for my introductory communication class, as I could find none – either in print or out of print – that could do what I believe any introductory textbook should ultimately do, which is to give new students a rigorous and comprehensive survey of the diversity of perspectives, heritages, and concepts that define a discipline.
Over the last five years I have committed myself to creating a textbook that my students will find both challenging and enlightening, meaning one that is intellectually rigorous and culturally fascinating. What has ultimately come from all of this writing and rewriting is an introductory communication textbook that I am confident many instructors and students across the US, Canada, and the world will find just as intellectually rigorous and culturally fascinating.
Introducing Communication covers eight different perspectives and introduces an array of concepts from around the world. It discusses why the study of communication is important in terms of deepening our understanding of the human condition, enlarging how we frame and resolve human problems and struggles, and appreciating the different perspectives that communication brings to the study of the human experience.
This introductory communication textbook also highlights the consequences and implications that come with different ways of defining, understanding, and studying communication, and it presents a robust and rigorous examination of these different consequences and implications. The book is ideally suited for persons who teach any kind of introductory communication course and are looking for a text that is theoretically rigorous, intellectually expansive, and pedagogically elegant.
My textbook is different to other introductory communication textbooks in three important ways:
I. It introduces students to a diversity of perspectives that I am yet to find in any other introductory communication textbook. I highlight how these different perspectives fundamentally expand and deepen our understanding of communication.
II. It highlights communication issues and challenges that are impacting peoples from around the world as our spaces and distances collapse and implode. For instance, I discuss how the proliferation of new kinds of technology is contributing to the demise of the world’s linguistic diversity.
III. It introduces students to communication concepts from all corners of the world and showcases the contributions of different cultures and peoples to our understanding of communication. I discuss concepts from African cultures, Middle Eastern cultures, Asian cultures, and Indigenous cultures. The book functions as a global introductory communication textbook by moving beyond the Western bias that permeates every introductory communication textbook and still fundamentally defines our understanding of communication knowledge.
This textbook could be used in any corner of the world without the instructor having to worry about promoting or propagating Western biases. In fact, the book looks critically at the Western hegemon that shapes how we define communication knowledge. It would therefore be ideal for any instructor looking for a textbook that introduces students to a global view of communication.
I have been using early versions of this textbook in my own large lecture class for the past five years and obsessively revising and polishing the text based on student feedback. The feedback has always been positive in terms of the book being accessible and interesting. The unsolicited comments from students have also been encouraging. Here is one humbling example:
“Dear Professor Rodriguez, I want to start by thanking you for writing this textbook. I usually do not do the reading for any of the classes I take, but when the time came to read your textbook, I learned something new about myself. . . . I have learned that if something seems so out of the ordinary for me, it may make total sense to someone else. . . . If someone were to ask me for help to define communication, I would just hand them the textbook and tell them to read it. There are so many perspectives I learned that I didn’t even know existed. Thank you, Professor Rodriguez, for enlightening me. Keep on doing what you're doing because not only have you enlightened me, you have enlightened many others.”
In addition to the book itself, I believe professors will find the Instructor’s Manual to be quite valuable. It has many supplementary readings from The New York Times that will help students appreciate how the concepts and perspectives found in the book expand and deepen our understanding of current events around the world. It also has relevant TED Talks, classroom discussion questions, and suggested essay questions. The accompanying Test Bank includes multiple-choice questions that reinforce key concepts and ideas. Like the book, I wrote these instructors’ materials with my students in mind, and I hope they will be useful to you and your students as well.