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  • The Brand-Driven CEO
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    The Brand-Driven CEO: Embedding Brand into Business Strategy
    By David Kincaid

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    The Carrot and the Stick: Leveraging Strategic Control for Growth
    By William Putsis

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    The Innovation Navigator: Transforming Your Organization in the Era of Digital Design and Collaborative Culture
    By Tucker J. Marion and Sebastian K. Fixson

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    Design Thinking at Work: How Innovative Organizations are Embracing Design
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    The Internet Trap: Five Costs of Living Online
    By Ashesh Mukherjee

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    The Last Mile: Creating Social and Economic Value from Behavioral Insights
    By Dilip Soman

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    The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices
    By Kyle B. Murray

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    The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
    By Bruce I. Newman

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    Flux: What Marketing Managers Need to Navigate the New Environment
    Edited by David Soberman and Dilip Soman
    Foreword by Roger Martin

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    Selling Themselves: The Emergence of Canadian Advertising
    By Russell Johnston

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    Paris 1900: The Great World's Fair
    By Richard D. Mandell

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