From Water to Wine: Becoming Middle Class in Angola

By Jess Auerbach

© 2020

From Water to Wine explores how Angola has changed since the end of its civil war in 2002. Its focus is on the middle class—defined as those with a house, a car, and an education—and their consumption, aspirations, and hopes for their families. It takes as its starting point "what is working in Angola?" rather than "what is going wrong?" and makes a deliberate, political choice to give attention to beauty and happiness in everyday life in a country that has had an unusually troubled history.

Each chapter focuses on one of the five senses, with the introduction and conclusion provoking reflection on proprioception (or kinesthesia) and curiosity. Various media are employed—poetry, recipes, photos, comics, and other textual experiments—to engage readers and their senses. Written for a broad audience, this text is an excellent addition to the study of Africa, the lusophone world, international development, sensory ethnography, and ethnographic writing.

Continue Reading Read Less

Product Details

  • Series: Teaching Culture: UTP Ethnographies for the Classroom
  • World Rights
  • Page Count: 256 pages
  • Illustrations: 13
  • Dimensions: 6.3in x 0.8in x 9.3in
Product Formats

SaveUP TO 9239

Book Formats

SKU# HE000840

  • PUBLISHED FEB 2020
    From: $27.95
    ISBN 9781487524333
  • PUBLISHED FEB 2020

    From: $48.75

    Regular Price: $65.00

    ISBN 9781487506414
  • PUBLISHED JAN 2020
    From: $22.95
Library Recommendation

Preview this Book

Quick Overview

Part monograph, part methods handbook, and including poetry, photos and other media, this highly original work explores the emergent middle class in Angola through the lens of the senses.

From Water to Wine: Becoming Middle Class in Angola

By Jess Auerbach

© 2020

From Water to Wine explores how Angola has changed since the end of its civil war in 2002. Its focus is on the middle class—defined as those with a house, a car, and an education—and their consumption, aspirations, and hopes for their families. It takes as its starting point "what is working in Angola?" rather than "what is going wrong?" and makes a deliberate, political choice to give attention to beauty and happiness in everyday life in a country that has had an unusually troubled history.

Each chapter focuses on one of the five senses, with the introduction and conclusion provoking reflection on proprioception (or kinesthesia) and curiosity. Various media are employed—poetry, recipes, photos, comics, and other textual experiments—to engage readers and their senses. Written for a broad audience, this text is an excellent addition to the study of Africa, the lusophone world, international development, sensory ethnography, and ethnographic writing.

Continue Reading Read Less

Product Details

  • Series: Teaching Culture: UTP Ethnographies for the Classroom
  • World Rights
  • Page Count: 256 pages
  • Illustrations: 13
  • Dimensions: 6.3in x 0.8in x 9.3in
  • Reviews

    "There are many experimental forms of ethnography, but here is one written by a digital native for digital natives. It is the first ethnography I am aware of that one inhabits the way one inhabits the Internet—fast paced, disjointed, multi-modal, jumping scales from deeply personal to meta-commentary. Few scholars today could pull this off so effortlessly, though no doubt more and more will try. This could be, and in my mind should be, an effective model for how it is done."


    Daniel J. Hoffman, University of Washington

    "From Water to Wine demystifies social science research for twenty-first-century students by showing the ‘receipts’ that will ‘trip us out of our eyes’ and alienate us from our stereotypes and cognitive biases. Auerbach is committed to an ethic of revelation—insisting that the audience witness the experiences and materials that inform her work. The result is a creatively conceived text that is about the emergent Angolan middle class, but also about the author’s journey using ethnography to navigate the textures of race, class, color, power, and privilege across six countries and three continents."


    Abena Ampofoa Asare, Stony Brook University
  • Author Information

    Jess Auerbach is a post-doctoral scholar at Stellenbosch University in South Africa.
  • Table of contents

    Introduction: [Proprioception] Where Petrol is Cheaper than Water: Life in Jungle Capitalism

    Chapter One: [Smell] The Smell of Success: Perfume, Beauty, Sweat, Oil
    Chapter Two: [Touch]  Touch and the Tactile: The Textures of Scouting in Capitalismo Selvagem
    Chapter Three: [Taste] Changing Tastes: Palates and the Possible
    Chapter Four: [Sound] Music, Fofoca, and the News: sound, space, and orientation
    Chapter Five: [Sight]  National Rebranding  
    Conclusion: [Curiosity] Attending the Beautiful in the Light of What We Know:  Capitalismo Selvagem in Uncertain Times

    Appendixes
    Glossary
    Index

Related Titles