From Water to Wine: Becoming Middle Class in Angola

By Jess Auerbach

© 2020

From Water to Wine explores how Angola has changed since the end of its civil war in 2002. Its focus is on the middle class—defined as those with a house, a car, and an education—and their consumption, aspirations, and hopes for their families. It takes as its starting point "what is working in Angola?" rather than "what is going wrong?" and makes a deliberate, political choice to give attention to beauty and happiness in everyday life in a country that has had an unusually troubled history.

Each chapter focuses on one of the five senses, with the introduction and conclusion provoking reflection on proprioception (or kinesthesia) and curiosity. Various media are employed—poetry, recipes, photos, comics, and other textual experiments—to engage readers and their senses. Written for a broad audience, this text is an excellent addition to the study of Africa, the lusophone world, international development, sensory ethnography, and ethnographic writing.

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Product Details

  • Series: Teaching Culture: UTP Ethnographies for the Classroom
  • World Rights
  • Page Count: 256 pages
  • Illustrations: 13
  • Dimensions: 6.0in x 0.7in x 9.0in
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SKU# HE000840

  • PUBLISHED FEB 2020
    From: $27.95
    ISBN 9781487524333
  • PUBLISHED FEB 2020

    From: $48.75

    Regular Price: $65.00

    ISBN 9781487506414
  • PUBLISHED JAN 2020
    From: $22.95
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Part monograph, part methods handbook, and including poetry, photos and other media, this highly original work explores the emergent middle class in Angola through the lens of the senses.

From Water to Wine: Becoming Middle Class in Angola

By Jess Auerbach

© 2020

From Water to Wine explores how Angola has changed since the end of its civil war in 2002. Its focus is on the middle class—defined as those with a house, a car, and an education—and their consumption, aspirations, and hopes for their families. It takes as its starting point "what is working in Angola?" rather than "what is going wrong?" and makes a deliberate, political choice to give attention to beauty and happiness in everyday life in a country that has had an unusually troubled history.

Each chapter focuses on one of the five senses, with the introduction and conclusion provoking reflection on proprioception (or kinesthesia) and curiosity. Various media are employed—poetry, recipes, photos, comics, and other textual experiments—to engage readers and their senses. Written for a broad audience, this text is an excellent addition to the study of Africa, the lusophone world, international development, sensory ethnography, and ethnographic writing.

Continue Reading Read Less

Product Details

  • Series: Teaching Culture: UTP Ethnographies for the Classroom
  • World Rights
  • Page Count: 256 pages
  • Illustrations: 13
  • Dimensions: 6.0in x 0.7in x 9.0in
  • Reviews

    "There are many experimental forms of ethnography, but here is one written by a digital native for digital natives. It is the first ethnography I am aware of that one inhabits the way one inhabits the Internet—fast paced, disjointed, multi-modal, jumping scales from deeply personal to meta-commentary. Few scholars today could pull this off so effortlessly, though no doubt more and more will try. This could be, and in my mind should be, an effective model for how it is done."


    Daniel J. Hoffman, University of Washington

    "From Water to Wine demystifies social science research for twenty-first-century students by showing the ‘receipts’ that will ‘trip us out of our eyes’ and alienate us from our stereotypes and cognitive biases. Auerbach is committed to an ethic of revelation—insisting that the audience witness the experiences and materials that inform her work. The result is a creatively conceived text that is about the emergent Angolan middle class, but also about the author’s journey using ethnography to navigate the textures of race, class, color, power, and privilege across six countries and three continents."


    Abena Ampofoa Asare, Stony Brook University
  • Author Information

    Jess Auerbach is a post-doctoral scholar at Stellenbosch University in South Africa.
  • Table of contents

    List of Images
    Acknowledgments
    Interview Report
    Preface

    Proprioception

    Introduction: Where Petrol Is Cheaper than Water: Life in Capitalismo selvagem

    The Back Story
    Representing “Africa”?
    On Making Sense in the Writing
    What the Book Is Actually About
    How the Research Was Done
    How to Read This Book
    Core Concepts

    Interlude: A Brief History of Angola
    Illustrated by Elinor Driver

    Smell

    1. The Smell of Success: Perfume, Beauty, Sweat, Oil

    Read with Your Nose
    Conditioning the Air: Space and Control
    Class, Perfume, Dream: Aspiration and Authenticity

    Interlude: Recording Fieldwork

    Notes
    Objects
    Structured Observations of Space

    Touch

    2. Touch and the Tactile: The Textures of Scouting in Capitalismo selvagem

    Seeing through the Skin
    Making the Mafia
    Stitching Pano Pants
    Catching Slipping Children
    Lighting the Fire as Service
    Building the New Man
    Choosing Appropriate T-Shirts
    Practicing Peace

    Interlude: Poems 1

    Fatherhood
    Radio Building
    Seven Women
    Buying Cloth
    Fátima’s Mother, on Christmas Day 2013
    The Cuban Help
    The Driver

    Taste

    3. Changing Tastes: Palates and the Possible

    Recipes
    The Man Who Made Cake, Dona Maria, and the Sushi Chef
    Oral Histories: The Stories of Two Lives

    Interlude: Photo Essay 1: The Flavors of Peace

    Interlude: Photo Essay 2: Choices and Consumption

    Sound

    4. Music, Fofoca, and the News: Sound, Space, and Orientation

    Sound Readings: Spectrographs, Annotation, Language
    Cold War Echoes: Higher Education, Ideology, and Contested Duties

    Interlude: Poems 2

    Estrelinha (Little Star)
    Birds on Campus
    João, Collapsing
    Dona Maria Serving Soup
    Dona Inês
    Two Photographers
    Cinema Church
    Yoga Teacher

    Interlude: Photo Essay 3: Childhoods

    Interlude: Photo Essay 4: Leisure

    Sight

    5. National Rebranding

    The Selfie and the Other
    National Rebranding: Guarantee Your Children a Better Past
    Biopolitical Screens: Frames of Vision
    Laughing on the Internet
    Insta Lies or Insta Truths?
    Fieldwork Ethics: Seven Afterimages

    Interlude: Photo Essay 5: Art

    Interlude: Photo Essay 6: Architecture

    Curiosity

    Conclusion: Attending the Beautiful in the Light of What We Know

    Capitalismo selvagem in Uncertain Times
    The Government Has Gone on Holiday, but Maybe João Lourenço Will Bring It Back
    Practicing Peace ... Again

    Notes
    Indicative Bibliography
    References
    Index

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