Remodelling Communication: From WWII to the WWW
Covering major developments from post-war cybernetics and telegraphy to the Internet and our networked society, Remodelling Communication explores the critical literature from across disciplines and eras on the models used for studying communications and culture.
Proceeding model-by-model, Genosko provides detailed explanations of mathematical, semiotic, and reception theory's encoding/decoding models, as well as Baudrillard's critique of models and general models that bring together a variety of disciplinary perspectives. Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory.
- Series: Toronto Studies in Semiotics and Communication
- World Rights
- Page Count: 184 pages
- Dimensions: 6.5in x 0.8in x 9.3in
Reviews‘A useful resource for people in critical cultural studies, media studies, semiotics, and communication… Recommended.’
Choice Magazine; vol 50:03:2012
‘This book tackles a challenging issue of tracing the communication models from the beginning of the field of communication to the present… This is an intriguing and important book.’
Communication Research Trends vol 34:01:2015
‘This text provides intriguing contextualization of the seminal communication models and points the reader down further argumentative paths.’
University of Toronto Quarterly vol 84:03:2015
Author InformationGary Genosko is Canada Research Chair in Technoculture and a professor in the Department of Sociology at Lakehead University.
Table of contents
List of Figures
1 Regaining Weaver and Shannon
2 Encoding and Decoding Stuart Hall
3 Roman Jakobson and the Primacy of the Poetic
4 All Models are Simulations: Jean Baudrillard's Critique of Communication
5 Phatic (Dys)functions
6 Umberto Eco and Guerrilla Decoding
7 From General Modelling to Metamodelling
Subjects and Courses