Remodelling Communication: From WWII to the WWW

By Gary Genosko

© 2012

Covering major developments from post-war cybernetics and telegraphy to the Internet and our networked society, Remodelling Communication explores the critical literature from across disciplines and eras on the models used for studying communications and culture.

Proceeding model-by-model, Genosko provides detailed explanations of mathematical, semiotic, and reception theory's encoding/decoding models, as well as Baudrillard's critique of models and general models that bring together a variety of disciplinary perspectives. Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory.

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Product Details

  • Series: Toronto Studies in Semiotics and Communication
  • World Rights
  • Page Count: 184 pages
  • Dimensions: 6.5in x 0.8in x 9.3in
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  • PUBLISHED MAY 2013

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    Regular Price: $28.95

    ISBN 9781442615830
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Quick Overview

Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory.

Remodelling Communication: From WWII to the WWW

By Gary Genosko

© 2012

Covering major developments from post-war cybernetics and telegraphy to the Internet and our networked society, Remodelling Communication explores the critical literature from across disciplines and eras on the models used for studying communications and culture.

Proceeding model-by-model, Genosko provides detailed explanations of mathematical, semiotic, and reception theory's encoding/decoding models, as well as Baudrillard's critique of models and general models that bring together a variety of disciplinary perspectives. Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory.

Continue Reading Read Less

Product Details

  • Series: Toronto Studies in Semiotics and Communication
  • World Rights
  • Page Count: 184 pages
  • Dimensions: 6.5in x 0.8in x 9.3in
  • Reviews

    ‘A useful resource for people in critical cultural studies, media studies, semiotics, and communication… Recommended.’
    W. Alvarez
    Choice Magazine; vol 50:03:2012

    ‘This book tackles a challenging issue of tracing the communication models from the beginning of the field of communication to the present… This is an intriguing and important book.’


    Emile McAnany
    Communication Research Trends vol 34:01:2015

    ‘This text provides intriguing contextualization of the seminal communication models and points the reader down further argumentative paths.’


    Aaron Tucker
    University of Toronto Quarterly vol 84:03:2015
  • Author Information

    Gary Genosko is Canada Research Chair in Technoculture and a professor in the Department of Sociology at Lakehead University.

  • Table of contents

    List of Figures
    Acknowledgements

    Introduction
    1 Regaining Weaver and Shannon
    2 Encoding and Decoding Stuart Hall
    3 Roman Jakobson and the Primacy of the Poetic
    4 All Models are Simulations: Jean Baudrillard's Critique of Communication
    5 Phatic (Dys)functions
    6 Umberto Eco and Guerrilla Decoding
    7 From General Modelling to Metamodelling
    Conclusion

    Notes
    Index

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