Road to Redemption: The Liberal Party of Canada 2006-2019

By Brooke Jeffrey

© 2021

Despite being described as the most successful political party in any western democracy, the Liberal Party of Canada experienced its worst electoral defeat in 2011. Reduced to third party status, some experts saw the Liberal Party of Canada as a spent force doomed to disappear from the Canadian political scene. And yet just four years later, the party surged ahead once more, winning one of the most decisive elections in Canadian history.

Road to Redemption offers a detailed exploration of this stunning reversal. It begins by outlining weaknesses in the party’s organization and culture, weaknesses that existed long before the 2011 rout but were ignored while the party continued to win elections. Finally brought to light by the disastrous 2011 electoral campaign, these weaknesses were then systematically tackled by party elites and activists in a concerted effort to rebuild and restructure the party. Their efforts culminated in the state-of-the-art campaigns run by Justin Trudeau’s Liberals in 2015 and 2019. Brooke Jeffrey argues that the remarkable turnaround of 2015 confirms the Liberal Party’s exceptional ability to redefine itself and adapt to changing circumstances, a singular strength and the principal reason for its enduring appeal. Despite being reduced to a minority government in 2019, Jeffrey concludes that the Liberal Party and leader Justin Trudeau can take advantage of this second chance to further strengthen and consolidate the party’s position for years to come.

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Product Details

  • World Rights
  • Page Count: 336 pages
  • Dimensions: 6.0in x 1.0in x 9.0in
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SKU# SP004429

  • AVAILABLE JAN 2021

    From: $25.97

    Regular Price: $39.95

    ISBN 9781487500566
  • AVAILABLE FEB 2021

    From: $25.97

    Regular Price: $39.95

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Road to Redemption is an insider’s account of the Liberal Party’s struggles to rebuild and rebrand the party after the unexpected loss of power in 2006 and devastating defeat in 2011.

Road to Redemption: The Liberal Party of Canada 2006-2019

By Brooke Jeffrey

© 2021

Despite being described as the most successful political party in any western democracy, the Liberal Party of Canada experienced its worst electoral defeat in 2011. Reduced to third party status, some experts saw the Liberal Party of Canada as a spent force doomed to disappear from the Canadian political scene. And yet just four years later, the party surged ahead once more, winning one of the most decisive elections in Canadian history.

Road to Redemption offers a detailed exploration of this stunning reversal. It begins by outlining weaknesses in the party’s organization and culture, weaknesses that existed long before the 2011 rout but were ignored while the party continued to win elections. Finally brought to light by the disastrous 2011 electoral campaign, these weaknesses were then systematically tackled by party elites and activists in a concerted effort to rebuild and restructure the party. Their efforts culminated in the state-of-the-art campaigns run by Justin Trudeau’s Liberals in 2015 and 2019. Brooke Jeffrey argues that the remarkable turnaround of 2015 confirms the Liberal Party’s exceptional ability to redefine itself and adapt to changing circumstances, a singular strength and the principal reason for its enduring appeal. Despite being reduced to a minority government in 2019, Jeffrey concludes that the Liberal Party and leader Justin Trudeau can take advantage of this second chance to further strengthen and consolidate the party’s position for years to come.

Continue Reading Read Less

Product Details

  • World Rights
  • Page Count: 336 pages
  • Dimensions: 6.0in x 1.0in x 9.0in
  • Author Information

    Brooke Jeffrey is a professor in the Department of Political Science at Concordia University and long-time former Liberal Insider.
  • Table of contents

    Introduction
    1. A Party on the Brink
    2. Unintended Consequences: The 2006 Leadership Race
    3. The Dion Era: Disappointment and Disarray
    4. Campaign Woes: The Disastrous 2008 Election
    5. Third Try: The Ignatieff Solution
    6. The Near-Death Experience: The 2011 Election
    7. Rebuilding and Renewal: The Liberal Way
    8. Redemption: The 2015 Election
    9. Trudeau Takes Charge: A New Liberal Order?
    List of Interviews
    Index

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