The Quest for Meaning: A Guide to Semiotic Theory and Practice

By Marcel Danesi

© 2007

Semiotics is the study of the most critical feature of human consciousness - the capacity for creating and using signs such as words and symbols for thinking, communicating, reflecting, transmitting, and preserving knowledge. The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics. Written as an introduction to the field, this study makes an otherwise complex discipline accessible to the interested reader.

Marcel Danesi examines the various themes, concepts, and techniques that constitute current semiotic theory, and does so in lucid, easy to follow language. Cross-references between topics show the interconnectedness of many aspects of semiotic practice with a view to easing the understanding of the subject as a whole. Logically organized, Danesi treats such things as food, clothing, mathematics, and popular culture to semiotic readings, providing basic examples of how the discipline can be applied in everyday life.

As a step-by-step introduction, The Quest for Meaning is the definitive guide for students and teachers exploring semiotics at the undergraduate level and beyond.

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Product Details

  • Series: Toronto Studies in Semiotics and Communication
  • World Rights
  • Page Count: 192 pages
  • Dimensions: 6.0in x 0.5in x 9.0in
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SKU# SP002570

  • PUBLISHED JUN 2007

    From: $26.31

    Regular Price: $30.95

    ISBN 9780802095145
  • PUBLISHED DEC 2007

    From: $59.25

    Regular Price: $79.00

Quick Overview

The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics.

The Quest for Meaning: A Guide to Semiotic Theory and Practice

By Marcel Danesi

© 2007

Semiotics is the study of the most critical feature of human consciousness - the capacity for creating and using signs such as words and symbols for thinking, communicating, reflecting, transmitting, and preserving knowledge. The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics. Written as an introduction to the field, this study makes an otherwise complex discipline accessible to the interested reader.

Marcel Danesi examines the various themes, concepts, and techniques that constitute current semiotic theory, and does so in lucid, easy to follow language. Cross-references between topics show the interconnectedness of many aspects of semiotic practice with a view to easing the understanding of the subject as a whole. Logically organized, Danesi treats such things as food, clothing, mathematics, and popular culture to semiotic readings, providing basic examples of how the discipline can be applied in everyday life.

As a step-by-step introduction, The Quest for Meaning is the definitive guide for students and teachers exploring semiotics at the undergraduate level and beyond.

Continue Reading Read Less

Product Details

  • Series: Toronto Studies in Semiotics and Communication
  • World Rights
  • Page Count: 192 pages
  • Dimensions: 6.0in x 0.5in x 9.0in
  • Author Information

    Marcel Danesi is a professor in the Department of Anthropology at the University of Toronto.

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