The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

By Suhas Apte and Jagdish N. Sheth
Forewords by Philip Kotler and Bob Willard

© 2016

Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.

Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

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Product Details

  • Series: Rotman-UTP Publishing - Business and Sustainability
  • Division: Scholarly Publishing
  • Imprint: Rotman-UTP Publishing
  • World Rights
  • Page Count: 264 pages
  • Illustrations: 3
  • Dimensions: 6.3in x 1.0in x 9.5in
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SKU# SP004065

  • PUBLISHED DEC 2016

    From: $21.42

    Regular Price: $32.95

    ISBN 9781442650688
  • PUBLISHED JAN 2017

    From: $21.42

    Regular Price: $32.95

Quick Overview

The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

By Suhas Apte and Jagdish N. Sheth
Forewords by Philip Kotler and Bob Willard

© 2016

Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.

Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

Continue Reading Read Less

Product Details

  • Series: Rotman-UTP Publishing - Business and Sustainability
  • Division: Scholarly Publishing
  • Imprint: Rotman-UTP Publishing
  • World Rights
  • Page Count: 264 pages
  • Illustrations: 3
  • Dimensions: 6.3in x 1.0in x 9.5in
  • Reviews

    "Suhas Apte and Jag Sheth detail the powerful opportunities to grow your business by putting purpose at the core of your strategy and activating it through deep collaboration across your value chain. A must-read for today’s business leaders."


    Paul Polman, CEO, Unilever

    "Sustainability is not just a nice thing to have. It is a necessary goal for all institutions, including corporations. I am very pleased that Apte and Sheth have documented how embracing and advocating sustainability is emerging as the next competitive advantage."


    Ratan Tata, Former Chairman, Tata Sons

    "The whole idea of addressing ‘stakeholder engagement’ strategically, as a source of competitive advantage, is cogently laid out in The Sustainability Edge with some excellent case studies and compelling insights into the role of consumers, NGOs, and suppliers."


    Jonathon Porritt, Founder Director, Forum for the Future

    "The Sustainability Edge provides a unique perspective. It documents how a company that embraces sustainability initiatives and advocates them to its customers, suppliers, employees, and investors generates both top-line growth and bottom-line results."


    Ram Charan, bestselling author and advisor to CEOs and boards
  • Author Information

    Suhas Apte is a former Sustainability Officer and senior executive for the Kimberly-Clark Corporation. He is President of Apte Consultants, LLC and a partner in the Blue Earth Network.


    Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing in the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy.
  • Table of contents

    Dedications
    Foreword
    Preface 
    Acknowledgements
    Chapter 1: Introduction
    Chapter 2: Motivating Consumers
    Chapter 3: Collaborating with Customers
    Chapter 4:  Inspiring Employees
    Chapter 5: Nurturing Suppliers
    Chapter 6: Investing In Communities 
    Chapter 7: Attracting Investors
    Chapter 8: Leveraging Media
    Chapter 9: Engaging Government
    Chapter 10: Partnering with NGOs
    Chapter 11: Stakeholder Sustainability Audit (SSA) Tool
    Notations

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