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Undoing Babel

Featured Author: Ashesh Mukherjee

Featured Author: Ashesh Mukherjee

Associate Professor, Marketing, Desautels Faculty of Management, McGill University

Ashesh Mukherjee is the author of The Internet Trap: Five Costs of Living Online. Dr. Mukherjee's research focuses on marketing communications, word-of-mouth, online behavior, and pro-social behavior.