The collection is exclusively launching at the St. George campus U of T Bookstore.
Toronto, ON – September 27, 2024 – The University of Toronto Bookstore (U of T Bookstore), the University of Toronto (U of T), and lululemon are launching a co-branded collection of lounge and athletic apparel. The U of T Bookstore, operated by the University of Toronto Press (UTP), is the exclusive retailer of the collection.
A curated selection of best-loved lululemon apparel and lifestyle items, each piece is decorated in U of T’s signature colours and features refined, subtle branding. The collection includes Scuba Oversized Half Zip Hoodie, Steady State Hoodie, Metal Vent Tech Short Sleeve 2.5, Define Jacket, Align Pant II 25, as well as the Everywhere Backpack. From fabrics designed for workouts to cozy hoodies perfect for studying or relaxing, the collaboration offers a versatile range of options for students, faculty, alumni, and the greater U of T community.
The collection will launch at the U of T Bookstore’s flagship location, the St. George Bookstore at 214 College St. A pre-shop event will be hosted the morning of the launch with raffled attendance on social media and surprise giveaways for the first customers.
“As we usher in a new school year, we are thrilled to welcome students back to campus with this exciting new collaboration,” says Jason Farrell, VP of Distribution and Retail at UTP. “As an iconic Canadian brand, lululemon is the perfect brand to bring our school spirit to life. We know students and our wider community will wear these new pieces with pride.”
“Working with the U of T Bookstore to enhance the student experience is a key goal of the University of Toronto’s trademark licensing program. The program always endeavours to source merchandise and apparel that build and celebrate school spirit, and act as keepsakes of students’ time on campus,” says Anne Macdonald, AVP, Spaces and Experiences, University of Toronto. “We are thrilled that an iconic Canadian brand like lululemon has chosen to partner with us and provide students with comfortable and high-quality items to wear throughout their U of T journey.”
To keep up-to-date on Bookstore updates, from new launches to store hours, follow @uoftbookstores on Instagram.
About lululemon
lululemon (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.
About the University of Toronto
Founded in 1827, the University of Toronto is Canada’s top university with a long history of challenging the impossible and transforming society through the ingenuity and resolve of its faculty, students, alumni and supporters. We are proud to be one of the world’s top research-intensive universities, bringing together top minds from every conceivable background and discipline to collaborate on the world’s most pressing challenges. Our community is a catalyst for discovery, innovation and progress, creating knowledge and solutions that make a tangible difference around the globe. And we prepare our students for success through an outstanding global education rooted in excellence, inclusion and close-knit learning communities. The ideas, innovations and contributions of more than 640,000 graduates advance U of T’s impact on communities across the globe. Together, we continue to defy gravity by taking on what might seem unattainable today and generating the ideas and talent needed to build a more equitable, sustainable and prosperous future.
About the University of Toronto Press
The University of Toronto Press (UTP) is one of the largest university presses in North America, publishing landmark scholarship since 1901. Each year UTP releases 60 journals and over 200 new scholarly, course, and general interest books in print, e-book, and audio format. In addition, UTP manages the distribution for over 200 publishers and imprints in Canada, the US, and around the world, with warehouses in Ontario and New York. UTP also runs the University of Toronto Bookstores across the three main campuses, serving over 95,000 students and 15,000 faculty. For more information, please visit utorontopress.com.