Toronto, ON — The University of Toronto Bookstore is proud to announce a new partnership with Knix, bringing a curated selection of the brand’s innovative products to all three U of T campus bookstore locations — St. George, Mississauga, and Scarborough — as well as online.
This collaboration marks the first time Knix has partnered with an on‑campus retailer, representing an important milestone for both organizations. For the U of T Bookstore, the partnership reflects its continued growth as a modern campus retailer and its evolving approach to meeting the needs and expectations of today’s students.
As campus retail continues to expand beyond textbooks and course materials, the U of T Bookstore has focused on introducing brands that align with student lifestyles while reflecting shared values around inclusion, sustainability, and community impact.
“Students today expect campus retail to be responsive, inclusive, and reflective of their values,” said April Walsh, Director, Procurement, Merchandising & Retail at the University of Toronto Bookstore. “Partnering with Knix allows us to offer thoughtfully designed products from a Canadian brand whose mission strongly aligns with our own, while continuing to reimagine what a campus bookstore can be.”
The partnership also underscores the Bookstore’s broader strategy to grow its presence as a destination retailer on campus — one that brings relevant, values‑driven brands directly to the university community.
“This collaboration with Knix is part of our long‑term vision for the future of campus retail,” said Jason Farrell, Vice‑President, Retail and Distribution. “We’re focused on offering products and partnerships that reflect how students live today — prioritizing accessibility, sustainability, and innovation — while strengthening the Bookstore’s role as a meaningful part of campus life.”
“We’re excited to partner with the University of Toronto Bookstore to bring Knix to students in an authentic and accessible way. Together, we’re helping students feel more confident and supported in their everyday lives” – Robbie Stuart (Vice President, Wholesale, Knix)
Knix products will be available in‑store across all three U of T campuses and online, expanding access for students, faculty, staff, alumni, and the broader community.
About Knix
Founded in Canada, Knix is an innovative apparel brand known for designing products that prioritize comfort, confidence, and inclusivity. With a focus on sustainability, body‑positive design, and functional innovation, Knix creates thoughtfully engineered solutions that support people through all aspects of daily life.
About the University of Toronto Bookstore
The University of Toronto Bookstore is a not‑for‑profit campus retailer operated by University of Toronto Press, serving the University’s St. George, Mississauga, and Scarborough campuses. It offers textbooks, technology, apparel, lifestyle goods, and strategic brand partnerships that reflect the values and needs of the University community. All proceeds are reinvested to support scholarly research, publishing, and student‑focused initiatives.