TORONTO, ON (September 4, 2026):
The University of Toronto Bookstore launched the U of T and Hello Kitty® collection today, now available in-store at all three U of T campus bookstore locations: St. George, Scarborough, and Mississauga.
The collection marks the U of T Bookstore’s latest expansion into lifestyle and character-driven retail, reflecting growing demand among students, alumni, and fans for nostalgic, collectible merchandise alongside traditional campus essentials. By pairing one of the world’s most recognizable character brands with University of Toronto branding, the launch reflects the U of T Bookstore’s ongoing effort to offer products that resonate with the university community’s evolving tastes.
The collection features U of T and Hello Kitty®–branded apparel and accessories, alongside a curated selection of Hello Kitty–branded gift items, giving students, staff, alumni, and visitors new ways to express their U of T pride and their love of the iconic character.
“Hello Kitty® has a universal appeal that spans generations, and this collection gives our campus community a fun, unexpected way to show their U of T pride,” said April Walsh, Executive Director, Retail Division, University of Toronto Press. “It’s exactly the kind of collection that reflects what today’s students, alumni, and fans are looking for from their campus bookstore.”
The Hello Kitty® collection is available today at all three U of T campus bookstore locations, while supplies last. Online availability is to be determined.
About the University of Toronto Bookstore
The University of Toronto Bookstore is a not‑for‑profit campus retailer operated by University of Toronto Press, serving the University’s St. George, Mississauga, and Scarborough campuses. It offers textbooks, technology, apparel, lifestyle goods, and strategic brand partnerships that reflect the values and needs of the University community. All proceeds are reinvested to support scholarly research, publishing, and student‑focused initiatives.